SectionⅢLesson2&Lesson31．arisevi.发生，出现2．blamevt.责怪，归咎于3．attemptvt.&n.尝试，试图4．attituden.态度，看法5．pretendvt.假装6．respectvt.尊敬，尊重7．approachn.方法，方式8．analysevt.分析→analysisn．分析9．employvt.雇用→employmentn．雇用10．defendvt.为……辩解；保卫→defencen．保卫；辩护11．argumentn．争论；理由→arguevt.争论12．favourn．赞同；恩惠→favorableadj.支持的13．disagreementn．意见不一；分歧→disagreevi.不同意；不一致14．advertisevt.为……做广告，登广告→advertisementn．广告15．suitableadj.合适的→suitvt.适合16．contributionn．贡献，捐助→contributev．贡献；捐赠1．in__favour__of支持，赞同2．consist__of由……组成3.turn__to转向；翻书到；求助于4．agree__with同意5．a__series__of一系列的6．be__responsible__for对……负责7．give__up放弃8．set__out出发；开始1．疑问词＋不定式Ifthereisadisagreementinyourfamilyaboutwhich__programme__to__watch(看哪个节目)，whoinyourfamilydoyouturntoforsupport?2．belikelytodo...可能做……It__is__likely__to__be(它可能是)justthenameofacompany,partofwhichmaybeagenerallocation.3．动名词作主语Formanyoftoday’sadvertisers,repeating__old__ideas(重复旧的理念)isnotasuccessfulapproach.4．make＋宾语＋宾补Bydoingthis,theyhopetomake__people__forget(使人们忘记)thatsomeoneistryingtosellthemsomething!5．notall...不全是……However，not__all__advertising(不是所有的广告)isaboutsellingproductsandservicesforaprofit.Readthetextcarefullyandchoosethebestansweraccordingtothetext.1．WhichoneisNOTapublicadvertisement?A．FightingAIDS.B．Savingwater.C．Helpingthepoor.D．ShanghaiSewingMachine.2．What’sthetopadvertisement’saim?A．Tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookat.B．Tomakecontributionstosociety.C．Tousemoderntechniquesofdesign.D．Tomakepeopleknowtheirproducts.3．Thelastparagraphisabout________．A．thesimplestadsB．modernadsC．thetopadsoftodayD．publicads4．What’sthemainideaofthetext?A．Theadvertisingskills.B．Theeffectsofadvertising.C．Withthedevelopmentofthesociety，theadvertisingchangesalot.D．Thekindsofadvertising.答案：1－4.DADCTheAdvertising①GameTheclassic②advertisementisonethatgivesinformationaboutfindingcertainproducts③.Itislikelyto④bejustthenameofacompany，partofwhichmaybeagenerallocation⑤.Forexample，itcouldbe“ShanghaiSewing⑥Machine”，or“TsingTaoBeer⑦Corporation⑧”，andyouwouldknowwhatthecompaniessell，wheretheyarelocated⑨，andthebrand⑩names.However，thiskindofadvertisingmightnotbesuitable⑪whenthereareproductsandservicesindirectcompetitionwith⑫eachotherinthemarketplace.Insuchsituations，advertisementsneedtoattract，andholdtheattention⑬ofthepublic.Someadvertisementsconsistof⑭picturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare⑮.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat.Aspresentdayadvertisers⑯oftenhavelargebudgets⑰，alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisually⑱attractiveaspossible.①advertise['ædvətaɪz]vt.为……做广告，登广告advertisementn．广告②classic['klæsɪk]adj.传统的；经典的③that引导定语从句，修饰one。④belikelytodosth.可能做某事⑤此处是ofwhich引导定语从句，修饰thenameofacompany。⑥sew[səʊ]vt.缝，缝制sewing['səʊɪ]ŋn．缝纫，缝制品⑦beer[bɪə]n．啤酒⑧corporation[ˌkɔːpə'reɪʃn]n．公司⑨locatevt.使坐落于……belocatedin/at...位于……⑩brand[brænd]n．商标，牌子⑪suitable['suːtəbl]adj.合适...
