高中英语 Unit 1 Advertising Section Ⅴ Reading（Ⅱ）（Project）教案（含解析）牛津译林版必修4-牛津版高一必修4英语教案VIP免费

SectionⅤReading(Ⅱ)(Project)Ⅰ.匹配下列单词的词性及汉语意思()1.targetA．n.大众传播媒介，大众传播工具()2.mediaB．n.目标；靶子vt.瞄准；以……为目标()3.analysisC．vt.确定，查明；决定；裁决()4.reactD．n.分析，分析结果()5.determineE．vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求()6.appealF．vi.做出反应，回应()7.shockG．adv.个别地；就本人而言；本人，亲自()8.personallyH．adj.有毒的()9.urgeI．vt.敦促，力劝；竭力主张n．强烈的欲望，冲动()10.poisonousJ．vt.使震惊，使惊愕n．震惊，惊愕[答案]1－5BADFC6－10EJGIHⅡ.选择下列句中词组的汉语意思A．弄清楚，弄懂；计算出B．依靠，依赖C．吸引D．把……表达清楚E．死于()1.Childrendependontheirparentsforfoodandclothing.()2.ItissodifficultaproblemthatIcan'tfigureout.()3.Hediedfromatrafficaccident.()4.Althoughthenecklaceisnotmadeofrealdiamond，itstillappealstome.()5.Ithinkyourmeaningdidn'treallygetacrosstotheaudience.[答案]1－5BAECD第一步速读——了解文章主题和段落大意速读P18教材课文，选择最佳答案。Thecorrectordertobuildanadcanbe．a．decidethetargetaudienceb．knowwhattheaudiencehaveinmindc．gatherinformationfromtheresearchd．doalittleresearche．decidewhatapproachtouseA．a；b；c；e；dB．d；c；b；a；eC．e；b；c；a；dD．d；c；a；e；b[答案]B第二步细读——把控文章关键信息细读P18教材课文，选择最佳答案。1．Whatshouldbedonefirsttodeterminethetargetaudience?A．Doalittleresearchandanalysis.B．Createthemessagefortherightpeople.C．Knowwhattheaudiencealreadythink.D．Gettoknowtheaudience.2．Howcanaresearcherknowthewaytheaudiencewillreact?A．Planningsomequestions.B．Talkingwiththeaudience.C．Gatheringinformationfromtheresearch.D．Guessinghowtheaudiencewillreact.3．Theadvertisingwaydependson．A．howwellyoudoyourresearchB．whoyourtargetaudienceareC．whichkindsofadsarethebestD．bothBandC[答案]1－3ACD第三步研读——能力升华接轨高考根据P19教材课文，在空白处填入1个适当的单词或括号内单词的正确形式Everyyearmillionsofpeoplearoundtheworlddieduetosmoking,thatis1.whywehavechosenantismokingasthesubjectofouradcampaign.Ourtargetaudienceishighschoolteenagersandouraimis2.todiscourage(discourage)youngpeoplefromsmoking.Ourcampaignwillstarton31May，WorldNoTobaccoDay，3.whenwewillputlargepostersaroundtheschool4.withlogoandslogan.Ourwebsitewillprovidestudentswithmoreinformationaboutsmoking.Wewillalsopublishanarticleintheschoolmagazine5.informing(inform)studentsaboutthedangersofsmoking，andwewillorganizeanessay6.competition(compete)aswell.Itisbecausemanypeoplethinkthatsmokingiscoolor7.enjoyable(enjoy)，buttheyarenot8.fully(full)awareofthedamagethatitdoestotheirhealth.Thatiswhywechoosethispictureasourlogo.Wewanttoshockpeople9.intorealizing(realize)thatmanypeopledietoosoonfromillnessesanddiseases10.related(relate)tosmoking.