英语必修4译林牛津Unit1精品学案（Project第2部分）●ProjectDevelopinganadcampaignReading1.Let’sreadthehandout‘Howdoyoubuildanadcampaign?’Trytofindoutthemainideaofeachparagraph.Paragraph1thedefinitionofanadcampaignParagraph2whatatargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreachthetargetaudience2.Readthehandoutcarefullytofindtheanswertothefollowingquestions:1)Whatdoyouknowaboutanadcampaign?(Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoaparticularaudience.)2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?(Acleargoalandtargetaudience.)3)Whydoyouneedtoresearchyouraudience?(Becausetherightmessageneedstobecreatedforrightpeople.)4)Whatshouldyouradvertisingcampaignbebasedon?(Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.)3.Pleasefindoutthewritingfeaturesinahandoutsothatwewillknowhowtodesignourown.Thewritingfeaturesofahandoutinclude:briefintroductionofsubjectsupportingdetailsconclusionUnitoneAdvertisingproject语言知识解析1.determine,vt.（及物动词）1).todecideorsettle(adispute,forexample)conclusivelyandauthoritatively.判定：结论性、权威性地决定或解决（纠纷等）Hedeterminedtogo.他决意要去。IamdeterminedtodobetterthanMike.我决心比迈克做得更好。Hedeterminedtogo[thathe(should)go]atonce.他决心立刻就走。2).tocause(someone)tocometoaconclusionorresolution.使（某人）得出结论，使得出解决方法Hehasnotdeterminedwhathewillstudy.他还没有决定学什么。Hisadvicedeterminedmetodrinkandsmokenomore.他的劝告使我决定不再抽烟喝酒了。3).tobethecauseof;regulate:成为…的原因；控制：Demanddeterminesproduction.需求决定生产4).togivedirectionto:定向：指出方向：Themanagementcommitteedeterminesdepartmentalpolicy.管理委员会决定各部门的政策vi.（不及物动词）1).toreachadecision;resolve.解决，决定：作出决定；Theydeterminedonanearlystart.他们决定早些出发。Ihavedeterminedon[upon]goingtothecountrysideaftergraduation.我已决定毕业后到农村去。2.appeal,vi.1).呼吁；恳求Thegovernmentisappealingtoeveryonetosavewater.政府呼吁每个人节约用水。Thevictims'familiesofthemurderhaveappealedtotheSupremeCourttohaveadefinitiveanswer.谋杀案的被害家属已经请求最高法院作确切的答复。2).（常与to连用）吸引；引起兴趣Sheappealstome.我对她感兴趣。Brightcoloursappealtosmallchildren.小孩喜欢鲜艳的颜色。Doestheideaofworkingforaventurecompanyappealtoyou?你有没有兴趣到合资企业去工作?3).n.呼吁；恳求anappealforforgiveness恳求原谅Theteacherlistenedtohisappeal.老师倾听了他的要求。4).（常与to连用）上诉；诉诸于appealadecisiontoahighercourt不服判决提出上诉Heappealedagainstthejudge'sdecision.他不服法官判决而上诉。3.approachvt.,vi.1).走近；靠近Weapproachedthemuseum.我们走近博物馆。2).（首次）接洽Didheapproachyouaboutaloan?他与你谈了借款的事了吗？3).开始考虑；开始着手Heapproachedtheideawithcaution.他开始认真地考虑那个主意。Heapproachedthenewjobwithenthusiasm.他满怀热情地去干新的工作。4).接近，近似Thepopulationofourcityisapproaching5million我们这个城市的人口接近500万Itisnotallowedtoapproachtheforbiddenarea.这里是禁区不许接近。Thetimeisapproachingwhenwemustbeonboard.我们上船的时间快到了。[习惯用法]attheapproachof在...快到的时候beapproaching(to)与...差不多,大致相等bedifficultofapproach(指地方)难到达的;(指人)难于接近的beeasyofapproach(指地方)容易到达的,交通方便的;(指人)容易接近的makeanapproachto对...进行探讨makeapproachestosb.设法接近某人,想博...
