专升本市场营销学真题及答案VIP专享VIP免费

seoftheaccident,inadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfencesagainstmoredrillingorheadtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityproductionandworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousaccidentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromechanicalDeputyManagerChiefEngineermembers:productiontechnologyChief,andSecurityChief,andelectromechanicaltransportChief,andcontrolroomDirector,andtheconstructionteamheadofficesetinsecuritysectionsafetyaccidentSurveyCommitteeforin-depthimplementimplementationPeople'sRepublicofChinaLawonproductionsafety,theestablishmentofopen-pitminesafetyaccidentinvestigationBoard,responsiblefortheaccidentsintheorganizerescue,timelyandaccurateidentificationofthecauseoftheaccidentandthenatureoftheaccidentandtheresponsibility,summarizethelessonslearnedfrom,proposecorrectivemeasures,andtoputforwardopinionsofthoseresponsiblefortheaccident.Membersareasfolows:Directors:DeputyDirector,Manager:SecurityDeputyDirector(General),DeputyChiefEngineer,DeputyManagerofthemineelectromechanicalmembers:productiontechnologysectionchief,Chief,Chiefofsecurity,mechanicalandelectricaltransport,con2005年专升本市场营销学真题及答案第一部分选择题一、单项选择题(本大题共30小题，每小题1分，共30分)在每小题列出的四个选项中只有一个选项是符合题目要求的，请将正确选项前的字母填在题后的括号内。1.夏季，“波司登”羽绒服通过打折等促销措施而出现了淡季热销的局面。可见，该厂家深刻领悟到羽绒服的需求属于A.潜伏需求B.充分需求C.不规则需求D.过量需求【】2.许多冰箱生产厂家近年来高举“环保”、“健康”旗帜，纷纷推出无氟冰箱。它们所奉行的市场营销管理哲学是A.推销观念B.生产观念C.市场营销观念D.社会市场营销观念【】3.在微波炉行业，格兰仕占了一半以上的市场份额，财源滚滚而入。根据波士顿咨询集团分析法，微波炉是格兰仕的A.问号类战略业务单位B.明星类战略业务单位C.现金牛类战略业务单位D.狗类战略业务单位【】4.山东“三联”的主营业务是家电销售，近年将触角伸向餐饮、房地产、旅游等业务，这种多角化增长方式属于A.集团多角化B.同心多角化C.水平多角化D.关联多角化【】5.同行业中如果有几家企业都实行无差异市场营销，较大子市场的竞争会日益激烈，而较小子市场的需求将得不到满足。这种追求最大子市场的倾向叫A.市场营销近视B.超细分战略C.反细分战略D.多数谬误【】6.在春节、中秋节、情人节等节日即将来临的时候，许多商家都大作广告。以促销自己的产品。他们对市场进行细分的方法是A.地理细分B.人口细分C.心理细分D.行为细分【】7.市场营销管理者采取一系列行动，使实际市场营销工作与原规化尽可能一致，在控制中通过不断评审和信息反馈，对战略不断修正。这种行为称为seoftheaccident,inadditiontoitsownresponsibility,andaccountability;18open-pitmineprotection,includingbarbedwireorfencesagainstmoredrillingorheadtovisit;19winteropenpitminestaffcottoncapshavesmallears,summerrainhattopreventprejudicetothehearing,affectsafety.SafetyCommitteeforguaranteesecurityproductionandworkerspersonalsecurity,guaranteenationalpropertynotbyloss,preventvariousaccidentofoccurred,accordingtosafetyworkneed,compositionopenminesafetyCommittee,membersfollowing:Director:ManagerDeputyDirector:SecurityDeputyManager(Executive)productionDeputyManagerelectromechanicalDeputyManagerChief...