高二英语作业纸08005ACocaColaOrPepsiCola?Tasteissuchasubjectivematterthatwedon'tusuallycarryoutpreferencetestsforfood.Themostyousayaboutanyone'spreferenceisthatit'soneperson'sopinion.Butbecausethetwobigcolacompanies--CocaColaandPepsiColaaremarketedsoaggressively,we'vewonderedhowbigaroletastepreferenceactuallyplaysinthechoiceofbrand.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherCocaColaorPepsifans.Findyourbrandinablindtasting.WeinvitedstaffvolunteerswhohadastronglikingforeitherCocaColaClassicorPepsi,DietCokeorDietPepsi.Thesewerepeoplewhothoughtthey'dhavenotroubletellingtheirbrandfromtheotherbrand.Weatlastlocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatime,regularcolasfortheonegroup,dietversionsfortheother.WeaskedthemtotelluswhethereachsamplewasCokeorPepsi;thenweanalyzedtherecordstocomparetheparticipants'choiceswithwhatmereguessworkcouldhaveachieved.Gettingallfoursamplesrightwasatoughtest,butnottootough,wethought,forpeoplewhobelievedtheycouldrecognizetheirbrand.Intheend,only7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thedietcoladrinkersdidalittleworse--only7outof27identifiedallfoursamplescorrectly.Whilebothgroupsdidbetterthanchancewouldpredict,nearlyhalftheparticipantsineachgroupmakethewrongchoicetwoormoretimes.Twopeoplegotallfoursampleswrong.Overall,halftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirst,sotiredness,ortasteburnout,wasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayreallybeabletotelltheirfavoritebrandbytasteandprice.1.Accordingtothepassagethepreferencetestwasgiveninorderto____A.findouttheroletastepreferenceplaysinaperson'sdrinkingB.revealwhichcolaismoretothelikingofthedrinkersshowthataperson'sopinionabouttasteismereguess-workD.comparetheabilityofthyparticipantsinchoosingtheirdrinks2.TherecordsinthepreferencetestsshowA.CocaColaandPepsiarepeople'stwomostfavoritedrinksB.thereisnotmuchdifferenceintastebetweenCocaColaandPepsiC.fewpeoplehadtroubletellingcocaColafromPepsiD.people'stastesdifferfromoneanother3.Itisimpliedinthefirstparagraphthat______A.thepurposeoftastetestsistopromotethesaleofColasB.theimprovementofqualityisthechiefconcernofthetwoColacompaniesC.thecompetitionbetweenthetwoColasisverystrongD.blindtastingisnecessaryforidentifyingfans4.TheunderlinedwordinthelastparagraphprobablymeansA.carelessnessB.excitementC.improvementD.ineffectiveness5.Theauthor'spurposeinwritingthispassageisto______用心爱心专心A.showthattastepreferenceishighlysubjectiveB.arguethattastetestingisanimportantmarketingplanningC.explainthattasteandpricearecloselyrelatedtoeachotherD.suggestthatblindtastingbeintroducedinthequalitycontrolofcolasBChina'sMinistryofHealthsaysthenumberofinfantssuf-feringfromkidneystones(肾结石causedbycontaminatedpowderedmilk,hasrisento1,253.Twohavedied.ThefigureswerereleasedonMondaymorning.MostoftheinfectionsoccurredintheprovincesofHebei,JiangsuandGansu.ThetwodeathswerebothinGansuProvinceinnorthwestChina.Ofthebabiesinfected,53areincritical(严重的)condition,while340havebeenhospitalizedfortreatment.Theministrysaidithasorganizedexpertstotraindoctorsatdifferentlevelsonthecase,andmedicalworkersaresearchingforothersickchildreninmanyruralareas.ExpertswiththeChineseMedicalAssociationsaidtherewouldhenopermanent(...
