高三英语新课Unit5（I）—ADVERTISING一.本周教学内容Unit5（I）—ADVERTISING二.知识总结与归纳1.Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.广播电视和其他大众传播媒体的发展是与广告发展同步的。handinhand：手拉手，密切关联的，连在一起地Highunemploymentandhighcrimeoftengohandinhand.Theysatdown,closetogether,handinhand.有关hand的一些短语：byhand：用手；手工地；inhand：手头上用……；athand：在手边；atfirsthand：直接地gowith：与……同行；与……相配Herhatgoeswellwithherdress.ShallIgowithyou?2.Defendersofadssaythatadshelpusmakeinformedchoicesasconsumersbyintroducinggoodqualityproducts.广告的拥护者说广告通过高质量的产品介绍帮助消费者作出明智的选择。informed：在这里表示“有事实根据的，了解情况的；有知识的，明智的”Thenewsisfrominformedsources.Accurateweatherforecastcanhelppeoplemakeaninformeddecisiononouting.3.Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadusbymakingusbelievethatacertainproductisbetterthanitreallyisorthatwewillbehappierifwebuyit.另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比它的实际情况要好，或者购买某种产品会让我们更加愉快。accusesb.ofsth.：指控／指责某人……Hewasaccusedofbeingaspy.Heaccusedmeofneglectingmyduty.注意比较另一个表达：chargesb.withsth.：控告……；指责……Thedriverwaschargedwithspeeding.Theychargedhimwithdishonesty.4.Byintroducingabrandnametopotentialcustomers,andbyassociatingtheproductwiththecustomers’needs,companiesareabletoinfluencethechoicescustomersmake.通过给潜在的顾客介绍一种品牌和把产品与顾客的需要联系起来，公司能够影响顾客的选择。associate….with….：与……有联系；参与；与……有交往ThepeoplewithwhomMr.Smartassociatesareallhighlyrespectable.Idon’twanttobeassociatedwiththataffair.associate：还有“联想；联系”的意思Thedoctorwasalwaysassociatedinthechild’smindwithinjectionsandpains.5.Customersseesomanyadseverydaythatadvertisersmustworkhardtogettheirmessageacross.消费者每天看到如此大量的广告，因此广告商必须使出浑身解数使消费者明白他们的意图。get…across：通过；使……被理解HefounditdifficulttogethisChinesehumoracrosstoanEnglishaudience.Thebridgewasdestroyed,sowecouldn’tgetacross.6.Thebestchancetoreachcustomersistoappealtotheiremotions.接近消费者的最好的机会是投合消费者的情感。appealto：投合……的兴趣；有吸引力；呼吁，恳求；上诉Blueandredappealtome,butIdon’tlikegreyoryellow.Shewrotetoheruncleinwhichsheappealedforadvicetohim.Hedecidedtoappealtoahighercourt.7.Armedwithfactsandfigures,customersarebetterabletodealwiththeoftenpowerfulargumentsgivenbyasalesmanorsaleswoman.掌握了一些事实和数据之后，顾客就能够更好地应付销售人员的强有力的劝说了。bearmedwith/arm….with….：准备好……（一种比喻的用法）I’vearmedmyselfwithallthefactsIneedtoprovemypoint.Eachlawyerenteredcourtarmedwiththeevidenceheplannedtousetosupporthiscase.短语的本意是：武装；装备IwasarmedwithastickbeforeIansweredthedoor.8.Asimilartrickisusedinso-called“bait-and-switch”ads,thatisthecustomerisshownoneproduct（thebait）andthengivenanother.另一类似的诡计是所谓的“钓饵－偷梁换柱”的广告，也就是说，消费者所见到的是一种产品（钓饵），而实际买到的却是另一种产品。so-called：所谓的（不信任或轻蔑的意思）Theyareso-calledVIPs.Thisisso-called“paradiseonearth”.【典型例题】一.单项选择：1.It’swellknownthatplants______light.A.dependB.resultinC.reacttoD.reactwith答案：C分析：reactto：对……有反应。2.Wealways_____comput...
