高中英语 Unit1 Advertising Welcome and reading教案 牛津译林版必修4-牛津版高一必修4英语教案VIP免费

Unit1AdvertisingPeriod1Welcometotheunitandreading一．【设计思想】本堂课是以听、说、读为主的阅读课。阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。同时，学生可以在第一课时学习的基础上学习广告的基本知识。二．【教学目标】1.知识与技能：(1)Totalkaboutthefouradvertisementsandgetsomeideasofthetwomaintypesofadsandtheirrespectivepurposes.(2)Graspthemainideasinthearticle.(3)Dosomepracticetoimprovetheirreadingabilitiesofexpositorywriting.2.过程与方法：Trainthestudents’readingability.Usingtheapproachesoflistening,skimming,scanninganddiscussion.Whilereading,payattentiontothereadingstrategy.Discussioninpairsoringroups.3.情感、态度与价值观:Beabletomakeagoodchoiceonads’products三．【教学重难点】1.MakesurestudentscanunderstandCAS&PSAS2.TogetinvolvedinthediscussionandpracticespokenEnglish四．【教学环节】【课堂导入】Step1:Lookattheseadvertisements.Whoaretheyaimedat?Step2:Freetalk1.What’sadvertising?(1)aformofcommunication(2)topersuadepotentialcustomerstopurchaseortobuyaproductorservice.2.Howmanytypesofadvertisingdoyouknow?Media,covertadvertising,televisioncommercials,infomercials(电视导购节目),celebrityadvertising,newermediaandadvertisingapproaches.【预习检查】ObservethefourpicturesonPage1.Trytodividethemintotwoparts.(Adsforsocialproblemsandadsforsales.)【课堂教与学】Step3:FastReadingforgeneralideas1.Skimandscanthetexttoanswerthequestionsonpage2.Answers:1.Tobuyaproductorserviceorbelieveinanidea.2.Publicserviceadvertisements.3.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.ListentothetapeaboutthetextandfinishPartC1onpage4.Step4:Detailedreadingforimportantinformation1.Readthefollowingsentencesanddecidewhethertheyaretrue(T)orfalse(F)accordingtothearticle.①Advertisementsarefoundinmanyplaces.②PSAsareonlyfoundinnewspapers.AnswersC11.Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice,whileapublicserviceadvertisementisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3.Becausealthoughtheadvertisementsdonotlie,theydonottellyouthecompletetruth.4.In1996.③Alladvertisementstellthecompletetruth.④PSAsandcommercialsadsusesomeofthesamemethods.⑤Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.⑥AnadwarningpeopleagainstsmokingisanexampleofaPSA.Answers:C21T2F3F4T5F6T2.Pleaseself-evaluatehowwellyouunderstandandcomprehendthearticlewiththefollowingexercise.(Thisstepisoptionalandflexible.)Youshouldtrytosummarizethedifferencesandsimilaritiesbetweenthetwotypesofadvertisementsandfillinthefollowingchart.TypesofadsSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposesValidityCommercialadsBillboards,newspapers,magazines,theInternet,Persuasivelanguage,excitingimagesTopromoteaproductorserviceTheydonottellyouthecompletetruth.‘Bright-teethfightsbadbreath!’‘Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?’radio,televisionPSAsToeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfareTheyarehelpfula...