云南白药牙膏的营销策划书学生姓名蓝楠专业班级公管802学号200820910410分院经贸管理分院2010年12月第2页共27页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共27页目录1.背景资料···········································································41.1企业基本情况····················································································41.2策划书用途·························································································42.营销环境和状况分析··························································52.1市场状况·················································································52.2产品状况·················································································62.3竞争状况·····························································································82.4分销状况················································································102.5宏观环境状况········································································102.6未来产品发展趋势·································································113.产品及市场的优势、劣势、机会、挑战（SWOT）分析········123.1内部优势分析（Strengthes）··············································123.2内部劣势分析（Weaknesses）·················································123.3市场机会分析（Opportunities）··············································133.4市场威胁分析（Threates）··················································14第3页共27页第2页共27页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共27页3.5总结（Threates）·································································164.营销策划目标···································································164.1财务目标···························································································164.2营销目标···························································································165.营销战略·······································...
