Unit1AdvertisingPeriodOneWelcometotheunit&ReadingAdvertisingAdvertisingisonlypartofthetotalsaleseffort，butitisthepartthatattractsthemostattention.Thisisnaturalenoughbecauseadvertisingisdesignedforjustthatpurpose.Thesimplestkindofadvertisingistheclassifiedad.Everydaythenewspaperscarryafewpagesoftheseads；inthelargeSundayeditionstheremaybeseveralsectionsofthem.Aclassifiedadisusuallyonlyafewlineslong.Itisreallyanoticeoranannouncementthatsomethingisavailable.Newspapersalsocarryalargeamountofdisplayadvertising.Newspapersgenerallyreachanaudienceonlyinalimitedarea.Tobringtheirmessagetoalargeraudience，manywhowanttoputouttheiradsusenationalmagazines.Manyofthetechniquesofmodernadvertisingweredevelopedinmagazineads.Theuseofbrightcolors，attractivepictures，andshortmessagesisallcharacteristicsofmagazineads.Themostimportantpurposeistocatchtheeye.Themessageitselfisusuallyshort，oftennomorethanasloganwhichthepublicidentifieswiththeproduct.Thesametechniqueshavebeencarriedoverintotelevisionadvertising.Voicesandmusichavebeenaddedtocolorandpicturestocatchtheearaswellastheeye.Televisionadsarerepeatedoverandoveragainsothattheaudienceseesandhearsthemmanytimes.Commercialtelevisionhasmixedentertainmentandadvertising.1.slogann.(广告)标语2.commercialadj.商业的；营利的；靠广告收入的Readthepassageandanswerthefollowingquestions.1.Anoticeinanewspaperbelongstoclassifiedads.2.Inthispassagetherearethreekindsofmediathatcarryadsmentioned.PeriodOneWelcometotheunit&ReadingⅠ.单词自测1.advertisingn.做广告；广告活动；广告业advertisementn.广告；广告宣传advertisevt.&vi.做广告，宣传2.drugn.毒品；药，药物3.shinen.光亮，光泽；vi.发光，闪耀shinyadj.发光的，闪耀的4.persuadevt.说服，劝说；使信服5.welfaren.(个体或群体的)幸福、安全和健康；福利6.cheatvt.&vi.欺骗；作弊；n.骗子；欺诈行为7.skilfuladj.有技巧的；熟练的skilln.技巧8.innocentadj.清白的，无罪的；无恶意的；纯真的innocencen.清白，无辜9.breathn.气息；呼吸breathevt.&vi.呼吸10.foolvt.欺骗，愚弄；n.傻瓜foolishadj.傻的11.curevt.治愈；解决；n.药物，疗法；对策12.pleasedadj.高兴，满意；乐于(做某事)pleasevt.使高兴13.commentn.评论，评价；vi.评论，议论14.mentaladj.心理的；思想的，精神的；智力的mentallyadv.精神上地15.trickn.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈16.aimvt.&vi.以……为目标；瞄准；n.目的，目标17.campaignn.运动(为了某种目的而进行的一系列有计划的活动)18.motton.座右铭；格言，箴言19.benefitvt.&vi.使受益；得益于；n.益处；救济金；资金20.promotevt.推广，宣传；促销；促进，推动21.intelligencen.智力，才智；情报intelligentadj.有才智的，聪明的22.slaven.完全受……控制的人；奴隶23.consultvt.咨询；请教24.comprehensionn.理解力，领悟能力；理解练习Ⅱ.短语自测1.berelatedto与……相关2.standfor代表；象征3.bemeantto旨在，目的是4.protect...against/fromsth.保护，防护……不受到……5.beawareof意识到；明白6.evenif/though虽然，即使7.fallfor上……的当，受……的骗8.playtrickson欺骗；捉弄9.dealwith涉及，关于；处理，应付10.warnagainst提醒注意；警告11.agreewithsb.同意某人Ⅰ.根据课文内容选择正确答案1.Howmanymaintypesofadvertisementsarethereinourlifegenerally?A.One.B.Two.C.Three.D.Four.答案B2.WhatisthepurposeofPSAs?A.Toattractpeople’sattention.B.Topromotecommercialproducts.C.Toadvertisevariousservices.D.Toeducatethepublicandhelppeopleleadbetterlives.答案D3.Whatshouldwedowhenitcomestoadvertisements?A.Weshouldbelievetheseadvertisementstotally.B.Weshouldneverbelievetheseadvertisement...
