高中英语 Unit 1 Advertising Period Four Project讲义 牛津译林版必修4-牛津版高二必修4英语教案VIP专享VIP免费

PeriodFourProjectⅠ.单词自测1.median.大众传播媒介，大众传播工具2.postern.海报postvt.张贴；n.(在网上发布的)帖子3.targetn.目标；靶子；vt.瞄准；以……为目标4.determinevt.确定，查明；决定；裁决5.analysisn.分析，分析结果analysevt.分析6.appealvi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求7.reactvi.做出反应，回应8.personallyadv.个别地；就本人而言；本人，亲自personaladj.个人的，私人的9.antismokingn.反对吸烟10.poisonousadj.有毒的poisonn.毒药11.urgevt.敦促，力劝；竭力主张；n.强烈的欲望，冲动12.tobaccon.烟草，烟叶13.shockvt.使震惊，使惊愕；n.震惊，惊愕shockedadj.感到震惊的shockingadj.令人震惊的Ⅱ.短语自测1.figureout弄清楚，弄懂；计算出2.appealto吸引，引起兴趣；呼吁3.beconcernedwith涉及4.getsomethingacross把……表达清楚5.diefrom死于(外部或间接原因)Ⅰ.根据课文内容判断正(T)误(F)1.Antismokingadcampaignismainlydesignedforhighschoolstudents.(T)2.Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.(F)3.Ifwecanconvinceyoungpeoplenottostarttosmoke，theirparentsmustgiveupsmoking.(F)4.Weusethissloganandpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.(T)Ⅱ.根据课文内容选择正确答案1.Whatshouldbedonefirsttodeterminethetargetaudience?A.Doalittleresearchandanalysis.B.Createthemessagefortherightpeople.C.Knowwhattheaudiencealreadythink.D.Gettoknowtheaudience.答案A2.Howcanaresearcherknowthewaytheaudiencewillreact?A.Planningsomequestions.B.Talkingwiththeaudience.C.Gatheringinformationfromtheresearch.D.Guessinghowtheaudiencewillreact.答案C3.Theadvertisingwaydependson.A.howwellyoudoyourresearchB.whoyourtargetaudienceareC.whichkindsofadsarethebestD.bothBandC答案D4.Thecorrectordertobuildanadcanbe.a.decidethetargetaudienceb.knowwhattheaudiencehaveinmindc.gatherinformationfromtheresearchd.doalittleresearche.decidewhatapproachtouseA.a；b；c；e；dB.d；c；b；a；eC.e；b；c；a；dD.d；c；a；e；b答案BⅢ.阅读课文完成下表，每空一词DetermineyouraudienceInordertodetermineyouraudience，doalittleresearchand1.analysisinadvanceand2.explorewhattheaudiencealreadythinkssoyoucancreatetheright3.messagefortherightpeople.WhatanadcampaignsaysAfterdecidingyour4.audience，decidewhatyouwantthemtoknoworthinkabout.It’simportanttoalwaystryto5.appealtotheaudienceinordertogetthemto6.reactinacertainway.Youcangatherthisinformationfromyourresearch.ReachyouraudienceYouhavelotsofdifferentwaystogetyourmessage7.acrosswhenputtingtogetheranadcampaign.What8.approachtouseshoulddependmainlyonyour9.targetaudienceandwhichkindsofads10.reachthatgroupbest.1.determine[语境感悟](1)(教材P18)Inordertodetermineyouraudience，youwillneedtodoalittleresearchandanalysisinadvance.为了确定你的受众，你需要预先做一些研究和分析。(2)Jamesdeterminedtogiveupsmoking.詹姆斯决定戒烟。(3)Iamdeterminedtodomorningexercisestokeephealthy.为了保持健康，我决定每天做早操。(4)Shedeterminedonbecominganexcellentdancer.她决心成为一名出色的舞者。[归纳拓展](1)determinevt.确定，查明；决定；裁决determinetodosth.决心做某事determinesb.todosth.使某人决心做某事determineon(doing)sth.决定做某事(2)determinedadj.坚定的，坚决的，下定决心的bedeterminedtodosth.下决心做某事[即时跟踪](1)Iamdetermined/determinetodobetterthanJack.我决心比杰克做得更好。(2)Ihavedeterminedongoingtothewesttoworkaftergraduation.我已决定毕业后到西部工作。(3)Thisdeterminedhimtoactimmediately.这使他下定决心马上采取行动。(4)Helefttheplace，neverbackagain.A.determined；tocomeB.beingdetermined；tocomeC.dete...