Unit1AdvertisingPart1TeachingDesignAimsandrequirements♦Readanarticleaboutadvertisementsandahandoutaboutadcampaigns♦Listenforstatisticsanddescriptions♦Stateyouropiniononadvertisements♦Writeanadvertisement♦DevelopanadcampaignProcedures●WelcometotheUnitStep1:Brainstorming1.Hi,everyone!IknowallofyouliketowatchTV.Butbesidesgettingthelatestnews,enjoyingsomeTVplays,whatisthemostfrequentthingappearingonTVeveryday?Ok.Let’senjoysomevideosandguesswhatitisabout.It’sanadvertisementaboutakindofbeer.ThenameofthebeeriscalledBudwise.Yes,adsappearonTVsofrequentlynow.Somemorevideosorposterswillbeshowntoyou.Step2:Discussingandpractising1.I’dlikeyoutoenjoysomepostersnow.CommercialAds&PublicServiceAdsPromotelearningsoftwareAshampooAnairlineserviceAsweknowadvertisingplaysanimportantroleinourdailylife.Willthosewhohaveseentheseadvertisementstalkaboutsomeofthem?Let’sdiscusstheadsbasedonthefollowingquestion:Whatimage(s)canyoureadoneachposter?Whatcanyoureadoneachposter?Whatdoeseachadvertisementtrytotellus?Dotheybelongtothesametype?Youwillbedividedintosixgroupsandeachgrouptalkaboutoneoftheads.Theneachgroupchooseonestudenttopresenttheideastoallofus.用心爱心专心116号编辑Payattentiontotheinstructionsandfocusonthesixpicturesandillustrations,please.(Youcandiscussthemwithyourpartner,whennecessary)SamplequestionsPosterofProjectHopeHowdoyoufeelwhenyouseethechildwiththebigeyes?Whatwouldyouliketodoforthechildafterseeingthisadvertisement?Whydoestheadvertisementsay‘Thereishopeforusall!’?Fromthisposter,whatdoyouthinkofthepurposeofProjectHope?(ThisposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.)PosterofthesoftwareadWhatdoyouknowfromthisadvertisement?Ifyouintendedtobuysomecheaplearningsoftware,wouldthisadvertisementhelpyou?Wouldyoubuythislearningsoftware?Why?PosterofOxlinAirlinesWhatdoestheadvertisementtrytosell,aproductorservice?Whatimpressiondothewordshaveonyou?WouldyouliketoflywithOxlinAirlines?Whyorwhynot?PosterofEarthDayWhatproblemisthepostertryingtohighlight?Doyouthinkthisadvertisementhelpstomakepeopleawareofenvironmentalproblems?Fromthisadvertisement,whatdoyouthinkEarthDayallabout?Posteroftheanti-drugscampaignFromthisposter,doyouthinkdrugsareharmful?Ifsomeonetookdrugs,whatcouldhappentohimorher?Doestheadvertisementteachyouaboutthebadeffectoftakingdrugs?Whatarethey?PosteroftheshampooadWhatkindofpeopledoyouthinkthisadistargeting?Why?(Youngpeople,especiallygirls,becausetheypaymoreattentiontotheirappearance.)Doyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuy用心爱心专心116号编辑thisshampoo?Why?ForreferenceWhatareadvertisements?Advertisementsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersanddangersaroundthem.ProjectHopeProjectHopeaimstohelpyoungpeoplewhohavedroppedoutofschoolreturntoschool.ItalsoaimstodevelopbasiceducationinpoorareasinChina,especiallyinwesternChina,withmoneycollectedfromsociety.Ithasdrawngreatattentionandgainedgenuinesupportfromallwalksoflifesinceitwasfoundedinthelatetwentiethcentury.NowadaysProjectHopepaysspecialattentiontochildrenoflaid-offworkersincities.EarthDayEarthDayaimstoincreaseenvironmentalawarenessandencouragepeopletota...
