湖南省蓝山二中高一英语必修四《unit1Project》教案牛津版Reading1
Let’sreadthehandout‘Howdoyoubuildanadcampaign
’Trytofindoutthemainideaofeachparagraph
Paragraph1thedefinitionofanadcampaignParagraph2thetargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreachtheaudiencegoalandtargetaudience
)3)Whydoyouneedtoresearchyouraudience
(Becausetherightmessageneedstobecreatedforrightpeople
)4)Whatshouldyouradvertisingcampaignbebasedon
(Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst
Pleasefindoutthewritingfeaturesinahandoutsothatwewillknowhowtodesignourown
Thewritingfeaturesofahandoutinclude:briefintroductionofsubjectsupportingdetailsconclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups
Youaretodiscusswhichofthesubjectsyouareinterestedin