湖南省蓝山二中高一英语必修四《unit1Project》教案牛津版Reading1.Let’sreadthehandout‘Howdoyoubuildanadcampaign?’Trytofindoutthemainideaofeachparagraph.Paragraph1thedefinitionofanadcampaignParagraph2thetargetaudienceandhowtodeterminethetargetaudienceParagraph3whattheadcampaignsaysParagraph4howtoreachtheaudiencegoalandtargetaudience.)3)Whydoyouneedtoresearchyouraudience?(Becausetherightmessageneedstobecreatedforrightpeople.)4)Whatshouldyouradvertisingcampaignbebasedon?(Mainlyonthetargetaudienceandthemediathatreachesthatparticulargroupfirst.)3.Pleasefindoutthewritingfeaturesinahandoutsothatwewillknowhowtodesignourown.Thewritingfeaturesofahandoutinclude:briefintroductionofsubjectsupportingdetailsconclusionDevelopinganadcampaignPlanningIt’stimetoworkinsmallgroups.Youaretodiscusswhichofthesubjectsyouareinterestedinandchooseoneforyouradcampaign.ProducingNowyoueachputwhatyouhavewrittentogetherandaddlogos,proofreadyouradcampaignproposalandcorrectmistakesifany.PresentingAtlength,presentyouradcampaigntothewholeclassbytakingturnstoexplainwhyyouchoosethetopic.Everyoneineachgroupshouldhaveachancetospeak.Anddisplaythelogosandsloganfortherestoftheclasstosee.Youcanhangthemonthewallsintheclassroom.Pleasedowritingonpage91inworkbookasyourhomework.Theexercisewillhelpyoupractisesomewords,phrasesandpatternsinthisunit.AnswersWritingPartB(page91)Mon,15Sep.Ihadaverybadexperiencetoday.WhenIwenttotownyesterdaymorning,Isawanadvertisementinfrontofashopsayingthatcameraswereonsaleforonly20yuaneach.Truetotheadvertisement,thingswerereallycheapintheshop,Iboughtacameraandtworollsoffilm.ThenImadeseveralcallstomyfriendsinvitingthemtogototheparktotakesomepictures.Intheparkwehadaverygoodtimeandtookalotofpictures.ThenIsentthefilmstoashoptobedeveloped.WhenIwenttocollectmyphotosthismorning,however,Igotabigsurprise.Theytoldmethatnoneofmyphotoscameoutbecausethecameracouldnottakegoodpictures.IthoughtIwasgettingabargainfor20yuanbutIshouldhavejustkeptmymoney.