高中英语：Unit8 Advertising教案（2）（上海新世纪版S2A）VIP免费

AdvertisingTeachingObjectives:Languageobjective:1.Tohelpstudentsunderstanddifficultwordsandphrasesinthetext2.TohelpstudentsfurtherunderstandthetextAbilityobjective:1.Toimprovestudents’abilityofintensivereading2.TolearnhowtojudgewhetheranadvertisementissuccessfulornotEmotionalobjective:1.Topromotestudents’understandingofadvertisementsTeachingAids:MultimediaTeachingProcedure:ProcedureTeacher’sActivitiesStudents’ActivitiesPurposesAwarm-upactivityShowsomekeywordslearnedinthetext.Reviewthemainideaofthetextbythosekeywords.Toleadinandhelpthestudentstorecallwhatthey’velearnedTextcomprehensionSection1Present3questionsinsection1.Answer3questionsbyintensivereading.TohelpthestudentshavethefurtherunderstandingoftheimpactsofadvertisingSection2&3Presentatableaboutthefactorsinvolvedinsuccessfuladvertisements.Fillinthetablebyintensivereadinganddiscussing.Tohelpthestudentsgetthedetailedinformationandfactorsforsuccessfuladvertisements用心爱心专心GroupdiscussionShowasetofadvertisementsandaskstudentstojudgewhichoneisthemostsuccessfuloneandwhichistheworstone.Compare4advertisementsaccordingtothefactorsmentionedbefore.ToletthestudentsknowhowtomakeuseofthefactorsmentionedbeforeAssignment:1.RecitePara.B.2.Thinkaboutwhichadvertisementyouthinkisthemostsuccessfuladvertisement?Giveyourreasons.PairWorkFindoutthefactorsinvolvedinasuccessfuladvertisement.AsuccessfuladvertisementFactorsinvolvedinasuccessfuladvertisementHowTo________themarketByfindingout___________oftheproductintheadvertisementToworkoutthebestwayto______________ofthismarketBytakingintoaccount___________oftheircustomersandother________Todesignthe____________Byworkingoutanamea____________Byfindingout____________Therelated________dataToavoid______________By________differentkindsof_______GroupDiscussionPleasecomparethese4picturesandwhichoneisthemostsuccessfulandwhichoneistheworst.用心爱心专心ABCD用心爱心专心