Unit1AdvertisingProject一．快捷识记1.Haveyoueverthoughtoflaughinganadcampaignaboutsocialconcerns?你是否想过开展一项关于社会问题的运动？laugh在此句中意为“开展，发动”，相当于develop；concern在此句中是名词，意为“关心的事情”concern还可作为动词使用，常见的短语为beconcernabout对…关心,关注Myparentsaremuchconcernaboutmymarksafterthecollegeentranceexamination.高考后父母对我的高考成绩很关注。2.Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.与单个的广告所不同的是，广告运动是使用各种广告来迎合特定观众群体的有组织的广告节目。Unlike是连词，意为“不像,不同于”；而dislike是动词，意思是“不喜欢”Unlikehismother,hedislikesnoodlesatall.他不像他母亲，他一点也不喜欢面条。3.Thepeopleyouwanttoreachareyourtargetaudience.你想通过广告把产品推销给哪些人，哪些人就是你广告的观众。reach意为transmitthe(product)informationtotarget原意为”目标,(射击的)靶子”,在此句的意思是“特定的推销目标”.Theexperiencedhunterwatchedthewildpigforacoupleofdaysandthenheshotatthetarget.这位老猎人观察了野猪几天，然后朝目标射击。4.Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.appealto迎合…投合…的心意或兴趣Teachingasacareerappealstomanypeoplebecauseoftheholidays.教师之所以迎合很多人的职业趋向是因为有寒暑假期。reactto对…作出反应Shedidn’tlookuporevenreacttoanything。她既不抬头也没有任何反应。~on/uponsb对…产生影响;起作用=haveaneffectonApplausereactstoaspeaker.鼓掌对讲演者有影响5.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.你所选择的做广告的方式应该主要以你的推销目标和能达到最好的效果为依据。dependon意为“依靠,取决于”,相当于baseonWhetherweareoutdependontheweather.我们明天是否外出取决于天气。mainly是程度副词，相当于mostly二．随堂过关1．Theriseofoilcosts_______thepriceoffood.A.appealstoB.appealonC.appealtoD.appealson用心爱心专心116号编辑2.Hedidn’tcometothepartyandthatis_____hisusualaction.A.unlikeB.dislikesC.unlikingD.unlikes3.----Howmuchmoneydoyouspendeachmonth?----Well,___________,buttheaveragesumis20＄amonth.A.It’sasecretB.ItdependsC.Idon’tknowD.Iwon’ttellyou4.Thosewho_________thestateeventswouldwatchTVorreadnewspaperseverymoring.A.isconcernedaboutB.areconcernedaboutC.areconcerningwithD.areconcernedwith5.Weoftenrefertothosewhohave________alotas_____person.A.experience,experiencedB.experience,experienceC.experienced,experiencedD.experiences,experiencesProject二．随堂过关1-5DABBC用心爱心专心116号编辑
