Unit1ProjectHowdoyoubuildanadcampaign一.课前预习:1).Skimthepassageandanswerthequestions:(1)Whatisanadcampaign?(2)Whatmediacanyouuseinanadcampaign?(3)Whatquestionsshouldwefirstconsider?2)在课文中找出下列短语:1.一次有组织的计划.____________________2.达到特定的受众_______________________3.头脑中有明确的目标______________________4.使某人做某事___________________5.决定你的受众______________________6.吸引_______________7.对…关心/感兴趣________________8.传达_____________9.汇集,组装_____________二.语言点讲解:1.particularadj.特殊的，特别的beparticularaboutsth.___________________;_______particular特别地She’svery__________aboutwhatshewears.A.especialB.specialC.particularD.general1.determinevt.(1)用于主动语态，表示“决心、断定”。Wedeterminetoleaveatonce.Hedeterminedthathewouldgoatonce.(2)用于被动语态，表示“下决心、有决心的”。bedeterminedtodosth.=_________________________(3)determinedadj.意为“决心的、已决定了的、坚决的”adeterminedmanadeterminedlook(4)做状语时，要用determinedIlefttheplace,____________nevertocomebackagain.determinationn.amanofdetermination______________________Oncehewasdetermined__________something,noonecanchangehismind.A.todoB.doingC.tohavedoneD.havingdone3.appealvi./n.吸引,呼吁，恳求appealing有吸引力的appealtosb.forsth.请求某人某事appealforsth呼吁某事appealtosb.对…….有吸引力，迎合…….的喜好Teachingasacareer________tomanypeoplebecauseofthelongholidays.A.attractsB.callsC.appealsD.pulls4.gatherv.聚集,召集;收集;加强gathertogether收拾gatherup收拾起来,抱起来收集信息_____________________恢复力气_______________________Thedarknesswas________,sowe__________speed.A.gathering;roseB.collecting;gatheredC.collecting;collectedD.gathering;gathered三.难句剖析：1.Unlikeasingleadvertisement，anadcampaignisanorganizedprogrammeofadvertisemensusingvariouskindsofadstoreachaparticularaudience.与单个广告不同的是,系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动.1)Thereisalady__________toseeyou.(ask)2)Thosewhowishtojointhisclubshouldsignhere.1=Those__________tojointhisclubshouldsignhere.2.Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.无论什么时候我们都要迎合目标受众的反应方式,这一点很重要.1)Theway__________________heexplainedtousiseasy.他给我们介绍的方法很简单.2)Theway__________________heexplainedthequestiontousiseasy.他向我们解释题目的那种方法很简单.3.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself:……当你设计一个公益性系列广告时,你可能需要问自己以下一些问题.“when+现在分词”结构作状语1)Hewon’tcometothepartyunless(heis)_________.2)If(itis)___________,Ishouldliketohavetwocopiesofit.可能的话,我希望有两本.四.根据中文完成句子：1.Nowpeople’slivesareimproving,________________________________.(用先进的科技)2.Thestyleofthisproduct________________________.（迎合年轻的家庭妇女）3.Weallappreciatetheway_________________.（她的着装方式）4.Advertisersarealwaysdoingwhattheycanto__________________customers.(迎合顾客)5.Theboytoredowntheclockbutwasunableto_________it_________.(无法将它组装起来)五.单项选择:1._______tobuyacolourTVset,hewouldn’t______you.A.Determined;listentoB.Determined;hearC.Determining;listenD.Determining;hear2.Theadvertisementssay2046isthemosttomanticfilm.ButIamsureitwon’tinterest_____.A.somebodyB.anybodyC.everybodyD.nobody3.----Didhesayanythingthat________youespecially?-----Notreally.ActuallyIsleptthroughhisspeech.A.turnedtoB.hap...
