Lesson4Advertisements教案Teachingcontents（教学内容）：1．教材：北京师范大学《英语》。2．内容：必修模块4:Unit10Lesson43．教材说明：本课内容对教材进行了适当的选择和补充，综合了阅读和写作的训练，符合《新课标》中对教材使用的合理建议。Teachingaims（教学目标）：1．语言知识和技能方面：*掌握有关广告的新单词。*学会运用广告里的形容词*总结出广告写作的要素并运用。2．情感态度方面：通过课前和课堂上的体验、参与、实践等探究性活动，让学生学会合作、自主学习，增强学生学习的积极性和学生的自信心。Difficultpoints（教学难点）：本课是一节任务型读写课，“读”是为了“写”，“学”是为了“用”。因此在整个教学过程中，让学生通过阅读，探究总结出好广告的要素和写作技巧,并加以运用，以组为单位在规定时间内根据教师所给材料和信息写出广告词,并让其相互评价,及时反馈。Teachingaids（教学准备）：电脑，多媒体讲台，麦克风，实物投影。Teachingsteps（教学步骤）：Step1Leadingin1.Playanadvertonthescreen.(PepsiCola)2.Greeting.3.Presentsomeadvertscollectedbythestudentsandintroducethreekindsofadvertsbriefly.Thentellthestudentstoday’stasks.用心爱心专心Step2Reading1.Fastreading.Andaskthem:“Whichadvertdoyoulikebest?Why?”2.ReadtheReadingStrategiesboxwiththestudents.3.Thestudentsreadthefouradvertsagain,andfindoutsomeopinionsandfactstocompletethetable.4.Asksomestudentstogivetheanswerstotheclass.Explainsomenewwordsintheadverts.5.Takeoneadvertasanexampleandaskthemtosumup“Whatmakesagoodadvert?”(4A)1).Acreativeidea.2).Acleartitle.3).Abriefdescription.4).Attractivewords.Step3Writing1.Dividetheclassintogroups.Listthewritingstagestodirectthestudenttowriteanadvert.2.Remindthemtouseallthenecessaryinformation:1).Whatisitcalled?2).Whatcanyouuseitfor?3).Wherecanyouuseit?4).Whatisitmadeof?5).Whatareitsadvantages?6).Howmuchdoesitcost?7).Wherecanyougetit?3.ShowapictureofSiemensmobilephone,andaskthemtousethekeywordstowriteadvertsingroups.(music)4.Thestudentschecktheiradverts.Step4Presentation1.Choosesomegroupstoshowtheiradvertsonthescreenandreadthemout.2.Asksomestudentstoevaluateothers’advertsusingthefactorsofgoodadverts,andthenfindout用心爱心专心theirproblemsandthewaytoimprove.3.Tellthemtheteacher’sidea.Step5Conclusion&Homework1.Makeabriefsum-up.2.Homeworkfortoday:1).Writeanadvertforagadgetfollowingthewritingstages(P.90)2).Finishtheexercisesintheworkbook.3).DotheexercisesinEnglishWeekly.用心爱心专心
