高中英语必修4Unit 1 Advertising--ReadingVIP免费

Unit1AdvertisingReading话题领悟一．背景导入Someslogansforadvertisements1.Goodtothelastdrop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）2.Obeyyouthirst.服从你的渴望。（雪碧）3.Thenewdigitalera.数码新时代。（索尼影蝶机）4.Taketimetoindulge.尽情享受吧！（雀巢冰激凌）5.Poetryinmotion,dancingclosetome.动态的诗，向我舞近。（丰田汽车）6.Justdoit.只管去做。（耐克运动鞋）7.Thetasteisgreat.味道好极了。（雀巢咖啡）8.Feelthenewspace.感受新境界。（三星电子）9.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手记）10.Thechoiceofanewgeneration.新一代的选择。（百事可乐）11.Let’smakethingsbetter.让我们做得更好。（飞利浦电子）12.Nobusinesstoosmall,noproblemstoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）二．自主探究1．Wherecanadsbefound?Howdopeoplereacttoads?______________________________________________________________________________________________________________________________________________________2.Whatarethebasicprinciplesandfunctionofadvertisements?______________________________________________________________________________________________________________________________________________________3.Doalltheadsmakeprofits?Ifnot,couldyoupleaseshowusyourexplanation?______________________________________________________________________________________________________________________________________________________课堂演练Reading一．快捷识记1．Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。在So+adj./adv./v.+that….结构中，平时较为见的是so后面加形容词或副词，本句的结构中的so是对beusedtosomething/doingsomething这一动词短语的修饰。Hewassohappythatheevenjumpedupanddown.他是如此的高兴以至于都上窜下跳了。Theboyransoquicklythathismothercouldn’tcatchupwithhim.那男孩跑得如此之快以至于他的妈妈都赶不上他。Thegoodnewssoexcitedthecrewthattheysetsailatonce.这个好消息使全体船员如此的激动以至于他们马上就起航了。用心爱心专心116号编辑2.Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.为了达到鼓动人们消费或对他们的产品信任的目的，广告通常提供一些信息或使用说服性的语言或是激动人心的画面。该句的谓语部分连用了三个并列的动词短语，后又连用了三个目的状语，形成了一定的排比气势。Provideinformation/usepersuasivelanguage/useexcitingimages是三个并列谓语短语，buyaproduct/buysservice/believeinanidea是三个并列的目的。providesbwithsth/providesthforsb向某人提供某物，供应Themanagementwillprovidefoodanddrink.=Themanagementwillprovidethestaffwithfoodanddrink.=Themanagementwillprovidefoodanddrinkforthestaff.管理部门将给全体员工提供饮食。persuasive是动词persuade(说服,劝说)的形容词，意为“有说服力的,劝导性的”Hetriedtopersuadehimwithapersuasivespeech,butfailed.他试图用一次充满说服力的演讲来说服他，但却失败了。3．Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.商业广告是为了推销某种产品或服务而支付费用的广告。句中one指代的是advertisement，引导的定语从句用来修饰advertisement。“promote”在该句中意为“推销，促销”此外，promote还有“提升策划”之意。Howcanwepromotethesaleofthiskindofproduct？我们如何推销这种产品呢？Theyoungarmyofficerwaspromotedtocaptain。这位年轻的军官被提升为上尉。Thesedaysthestudents’UnionarepromotinganEnglishSpeechCompetition.这些天学生会正在策划一场英语演讲比赛。4.PSAsareoftenplacedforfree,and...