Unit1Advertising(1)学习目标1．词汇：advertise，share，persuasive，product,service,promote,place,intended,educate,welfare,complete(ly),lie,claim,aware,toothpaste,breath,cure,customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,social,commit,smart,satisfied,publisher,unique,senior,choice,recommend,purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,fashionable,convenient,continuously,functional,filling,available,various,particular,goal,target,media,mailing,determine,appeal,react,gather,approach2．词组、短语：beusedto，besatisfiedwith,encouragesb.todosth.,poststh.ontheschoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbaboutsth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgoodabout,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,lead(live)a…life,dealwith，believeinsth.,publicsserviceprojects,ProjectHope,schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,excitingimages,bepopularwith,marketshare,salestargets,marketleader,beofhighquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,createtherightmessage,careabout,beconcernedwith,affectone’slife,getthemessageacross,dependon,comeupwith,3．语法、结构：directspeechandreportedspeech直接引语和间接引语4．技能指导：1）readexpositorywriting2）writeanadvertisementanddevelopanadvertisingcampaign合作探究WelcometotheunitI．Readthefollowingandtellwhattheyarefor:1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6p.m.,fivedaysaweek.824-3174between4and7p.m.2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,parkwithtenniscourtsacrossthestreet.824-2723or823-0236.3.11a.m.to2p.m.completePastaDinners$28.5Tel:4223074.Tent--￡35Nylon,blueandgreen;lmhigh,120cmwide,190cmdeep(fortwopeople)PortableCDplayer--E60Withradio,stereoheadphones,case.Nobatteries.16cmx13cmx6cm.Weighs2kg5.Save25%All用心爱心专心116号编辑men'spyjamasII．Wehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商业广告),andtheotherisPublicserviceadvertisement(PSAs公益服务广告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.1)MakeitpossiblewithCanon.佳能数码相机广告2)Thedailymodern日产（尼桑）汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There’snobetterwaytofly.德国汉莎航空5)Thepowerofdreams本田汽车广告6)MakePovertyHistory7)Likenoother索尼产品广告8)TakeTOSHIBA,taketheworld.9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)Thechoiceofanewgeneration.新一代的选择。——百事可乐12)Askformore渴望无限——百事流行鞋13)Impossiblemadepossible使不可能为可能——佳能打印机14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs：__________________________________________________________________________________________________________________________________________PSAs:__________________________________________________________________________________________________________________________________________Reading&discussionReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.Para1__________________________________________________________Para2________________________________________________________...
