吉林大学远程教育本科生毕业论文（设计）中文题目论郑州联通10010客服中心企业文化建设2013年4月15日内容摘要建立优秀的企业文化，塑造卓越的企业品牌，创建世界一流通信企业是郑州联通坚定不移的奋斗目标。优秀企业文化是良好企业形象的基石，企业形象的塑造过程就是企业文化建设的外部体现。文化建设锻炼内力，形象塑造磨炼外力，内外兼修将成为中国联通塑造卓越品牌和迈向世界一流通信企业的动力源泉。优秀的企业文化能够凝聚企业的整体力量，激励企业员工为着共同的发展目标奋斗不息，最终推动中国联通在未来的发展中获得持续成功。可以把联通的企业文化定义一种“共同体文化”，它意味着公司公司组织的真正本质是人类社会。在具有“共同体文化”的企业当中文化深入到管理的各个环节，并和管理一道，成为企业的牢固的纽带在这种企业中，文化是企业最重要的竞争武器，它渗透到企业的经营策略、企业形象以及品牌、服务上；在这种企业中，文化是企业发展变化的第一推动力；在这种企业中，员工是企业文化的自动实践者，并为实践这种文化而骄傲；在这种企业中，领导者是企业文化的播种者、监护人。这样的企业，任何人一旦接触到它，都会感觉到它那独特的文化气质，而不论企业内外，都会把它的成功归结为一种文化的成功。关键词核心价值观企业精神品牌服务目录一、联通10010客服中心简介···············································1二、联通的核心价值观·····················································1（一）联通文化是竞争文化················································1（二）联通文化是创新文化················································1（三）联通文化是激情文化················································1（四）联通文化是诚信文化················································2三、联通企业精神·························································2四、联通的制度文化·······················································3（一）接听电话···························································4（二）服务过程···························································4（三）不出现不规范用语···················································4五、联通的品牌文化························································4六、小结·································································6七、参考文献·······························································7八、致谢·································································8论郑州联通10010客服中心企业文化建设一、联通10010客服中心简介中国联合通信有限公司（以下简称“中国联通”）是经国务院批准于1994年7月19日成立的我国唯一一家综合性电信运营企业，经营范围包括移动通信、电信增值、国内国际长途电话、批准范围的本地电话、数据通信及互联网、IP电话等业务。中国联通在全国31个省、自治区、直辖市设立了分支机构...
