＠2007年易居中国·济南方舟伟业咨询有限公司版权所有~1~目录第一部分...........................................................................1一、济南市城市规划与发展方向.................................................21.1城市规划与西部片区发展..........................................................................................21.2市政府加大旧城改造力度..........................................................................................61.3良好的规划前景广阔的发展空间.............................................................................9二、区域市场研究...............................................................102.1区域市场供应现状....................................................................................................102.2区域现状供应个案分析............................................................................................122.3区域未来土地供应情况............................................................................................22三、市区各板块标杆项目研究..................................................243.1标杆项目概述............................................................................................................243.2标杆项目分析............................................................................................................27四、区域商业市场...............................................................314.1济南市总体商业市场概述........................................................................................314.2区域商业市场现状与发展趋势................................................................................33五、目标客户分析...............................................................355.1客源分析....................................................................................................................355.2目标客群定位............................................................................................................375.3目标客户分析............................................................................................................39第二部分.........................................................................41一、本案特质分析...............................................................421.1本案概述....................................................................................................................421.2项目土地评估小结....................................................................................................441.3本案SWOT分析......................................................................................................45二、形象定位分析...............................................................462.1开发模式研究............................................................................................................462.2项目市场定位............................................................................................................482.3项目产品定位............................................................................................................49三、规划分区建议...............................................................523.1周边环境分析............................................................................................................523.2地块划分建议................................
