娃哈哈锌AD钙奶营销策划方案目录1.前言.......................................................................................................................................42。概要.....................................................................................................................................43。界定问题.............................................................................................................................44、营销环境分析...................................................................................................................84.1市场营销环境分析..........................................................................................................54。1.1宏观环境分析............................................................................................................54.1.1.1人口环境..................................................................................................................54。1。1.2自然环境..............................................................................................................54。1.1。3经济环境..............................................................................................................54.1.1.4技术环境..................................................................................................................54。1.1。5政治环境..............................................................................................................64.1。1.6法律环境................................................................................................................64。1。1。7文化环境............................................................................................................64.1.2微观环境分析..............................................................................................................64。1。2。1供应商................................................................................................................64。1.2.2中间商....................................................................................................................64.1。2.3公众.........................................................................................................................74。1。2.4企业的内部力量.................................................................................................74.1。2.5顾客.........................................................................................................................74。1。2.6竞争者..................................................................................................................74。2经营环境分析(SWOT)................................................................................................74.2.1S(优势).................................................................................................................74.2.2W(劣势).................................................................................................................84.2。3O(机会).................................................................................................................84。2.4T(威胁).................................................................................................................84。3行业环境分析............................................