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目录前言·································································································11全球电子商务的发展状况·····································································12我国CtoC电子商务的发展状况····························································2一、项目需求分析·················································································31.1市场环境分析··················································································31.2行业选择分析··················································································31.3网上开店平台选择分析······································································41.3.1淘宝网····················································································51.3.2eBay网···················································································61.3.3拍拍网····················································································71.3.48848网····················································································81.4货源渠道分析··················································································91.4.1批发商选择··············································································91.5风险分析························································································101.5.1财务资金·················································································10二、项目可行性分析··············································································122.1产品组合定价策略············································································122.2阶段性定价策略···············································································122.3折扣性定价策略···································································...