目录一执行摘要...............................................................................11.1公司创意........................................................................................11.2市场与营销....................................................................................21.3财务预测........................................................................................31.4风险评估与规避............................................................................4二公司描述...............................................................................62.1公司概况.......................................................................................62.2公司发展趋势..............................................................................11三产品与服务.........................................................................133.1服务创业简介..............................................................................133.1.1公司名称、特征及用途..............................................133.1.2产品的开发过程..........................................................143.1.3分付网处于生命周期的阶段......................................173.1.4分付网的市场前景和竞争力......................................183.1.5分付网的发展规划......................................................193.2生产经营计划..............................................................................203.2.1公司推广能力..............................................................203.2.2质量改进能力..............................................................203.2.3将要购置的设备..........................................................213.2.4平台服务流程图..........................................................213.2.5分期付款的经济形式分析..........................................233.2.6交易流程......................................................................233.3服务创意简要介绍......................................................................253.3.1服务介绍......................................................................253.3.2服务对象......................................................................263.3.3服务内容......................................................................263.3.4服务形式......................................................................26四市场分析.............................................................................284.1行业分析......................................................................................284.1.1政策背景......................................................................284.1.2行业现状分析..............................................................294.2目标市场定位..............................................................................314.3竞争策略......................................................................................35五营销战略与实施计划.........................................................395.1指导思想.....................................................................................395.2营销目标......................................................................................395.2.1总体营销战略..............................................................395.2.2营销目标......................................................................405.2.3营销策略.........
