低成本网站推广方案目录一、推广摩乐购目标................................................................................................................................3二、推广理念............................................................................................................................................4三、推广分析............................................................................................................................................43.1摩乐购优势及网站现状分析.....................................................................................................43.2.客户群体分析...............................................................................................................................5四．网站推广策略....................................................................................................................................54.1.推广注意事项...............................................................................................................................54.2.CNNIC的调查报告.........................................................................................................................64.3.推广手段及策略...........................................................................................................................74.3.1.上线活动推广.......................................................................................................................74.3.2.互动社区...............................................................................................................................94.3.3.搜索引擎营销.....................................................................................................................104.3.4.论坛、SNS、新浪围脖等口碑营销...................................................................................114.3.5.软文新闻稿推广宣传.........................................................................................................124.3.6.电子邮件推广.....................................................................................................................124.3.6.1.EDM案例.......................................................................................................................................144.3.6.2.EDM邮件设计规范.....................................................................................................................174.3.7.网站导航.............................................................................................................................194.3.8.返利站/比较购物搜索.......................................................................................................194.3.9.网站联盟平台CPS推广......................................................................................................204.3.10.门户媒体硬广...................................................................................................................20五、营销策略与分工..............................................................................................................................205.1.确定负责部门、人员、职能.....................................................................................................205.2.时间具体的安排...............................................................................
