浙江中小企业发展电子商务的现状及对策研究摘要：电子商务规模和范围的飞速扩大所带来的巨大利润，正成为传统企业、特别是中小企业追逐的热点，浙江中小企业应用电子商务已势在必行。中小企业应用电子商务有它特有的优势，浙江是一个中小企业较多地省份，发展电子商务有其自身的优势。受到金融危机影响，很多浙江的中小企业开始转外贸为内销，发现电子商务能凭借降低交易成本、提高交易效率、缩短汇款时间、扩大销售范围等特点能有效的提升网商(个人及中小企业)竞争力。在目前这种形势下，越来越多的中小企业愿意开始进行初步的尝试电子商务，很多企业开始削减成本，由原来的传统营销模式转向电子商务模式。对浙江中小型企业来讲，电子商务不只是一种主要是依赖于互联网而构建起遍及全球的营销网络，而是进入了一种新商业模式；对于浙江中小企业来讲，电子商务的应用给很多企业带来了新的商机与竞争优势。但浙江中小企业发展电子商务的中也存在着一些问题，针对这些问题，提出了今后浙江中小企业发展电子商务中应加强企业网站设计与推广；深入利用第三方平台拓展业务；加强电子商务专业人才培养；提供优质服务系统，建立稳定的顾客群等等相应对策。关键词：电子商务中小企业网络营销Smallandmedium-sizede-commercedevelopmentinZhejiangProvinceCurrentSituationandCountermeasuresAbstract：Scalee-commerceandtherapidexpansionofthescopeoftheenormousprofits,isbecomingatraditionalenterprises,especiallysmallandmedium-sizedhotpursuit,ZhejiangSMEuseofe-businessisimperative.Smallandmedium-sizede-commerceapplicationshasitsuniqueadvantages,Zhejiangisaprovinceofmoresmallandmedium-sized,thedevelopmentofe-commercehasitsownadvantages.Affectedbythefinancialcrisis,alotofsmallandmediumenterprisesinZhejiang'sforeigntradeforthedomesticmarkettostartandfoundthatbyvirtueofe-commercetoreducetransactioncosts,improvetransactionefficiencyandshortenthetransfertimetoexpandthescopeofthecharacteristicsofsalescaneffectivelyenhancethenetworkofproviders(individualsandSMEs)competitiveness.Atpresentthissituation,anincreasingnumberofSMEsarewillingtotrytobeginapreliminarye-commerce,manycompaniesstartcuttingcostsfromthetraditionalmarketingmodeshiftofe-commercemodel.Smallandmedium-sizedenterprisesinZhejiangProvince,amajore-commercearenotonlydependentontheInternettobuildamarketingnetworkthroughouttheworld,buttoenteranewbusinessmodel.ForsmallandmediumenterprisesinZhejiangProvince,theapplicationofe-commerceenterprisesgivealotofnewbusinessopportunitiesandcompetitiveadvantage.However,smallandmediumenterprisesinZhejiangProvinceinthedevelopmentofe-commercetherearestillsomeproblemstosolvesuchproblems,thefuturedevelopmentofe-commerceinsmallandmediumenterprisesinZhejiangProvinceshouldstrengthencorporatewebdesignandpromotion;depthuseofthird-partyplatformtoexpandtheirbusiness;strengthene-commerceprofessionalscultivate;toprovidequalityservicesystem,setupastablecustomerbaseandsooncorrespondingcountermeasures.Keyword：E-commerceSmallandmedium-sizedNetworkMarketing目录引言........................................................3第一章浙江中小企业电子商务应用的现状.......................41.1浙江中小企业自身的特点..................................41.2浙江中小企业电子商务应用现状...........................5第二章浙江中小企业发展电子商务的作用和必要性...............92.1浙江中小企业发展电子商务的作用..........................92.2浙江中小企业发展电子商务的必要性.......................10第三章浙江中小企业电子商务发展的问题与解决的策略..........123.1浙江中小企业电子商务发展中存在的问题...................123.2浙江中小企业发展电子...
