摘要随着以计算机技术和现代信息技术为基础的信息产业的迅速发展，人民生活质量不断提高，旅游业显示出蓬勃的生机，而互联网的兴起给旅游业带来了新的契机，电子商务被广泛应用于旅游业。中国旅游业与电子商务结合成为一种必然的趋势。旅游电子商务作为一种新兴的商务模式以其高效率、低成本等优势正在迅速兴起，它既是旅游产业发展的重要方向，也是旅游企业参与围际竞争的重要手段。它为我国旅游市场的发展既带来了重大的机遇也带来了严峻的挑战。本文以旅游电子商务为研究对象，主要介绍了旅游电子商务的概念、特点、发展的必然性、优势以及旅游电子商务在我国的发展状况，在对我国旅游电子商务的发展现状在发展中存在的问题进行分析的基础上，提出了我国旅游电子商务未来发展的对策。关键词：旅游电子商务发展现状存在问题发展对策AbstractWithChina'ssocialandeconomicdevelopment,people'slivingqualityenhancesunceasingly,tourismshowsflourishinglyvitality,theriseoftheInternetandpopularization,China'stourismande-commercecombinedwithbecameakindofinevitabletrend.Tourismelectroniccommerceasanewbusinessmodelforitshighefficiency,lowcostandotheradvantagesarerapidandarisen,itisanimportantdirectionofthedevelopmentoftourismindustry,tourismenterprisestoparticipateininternationalcompetitionisanimportantmeansin.ItisChina'stourismmarketdevelopmentbringsgreatopportunityhasalsobroughtseverechallenges.ThisarticleBasedontourisme-commerceastheresearchobject,mainlyintroducedthetourismelectroniccommerceconcept,thecharacteristic,thedevelopmentofinevitability,advantagesandtourismelectroniccommerceinourcountrydevelopmentsituation,basedontheanalysisoftheprobleminourcountrytourisme-commercedevelopment,thefuturedevelopmentcountermeasuresareproposed.Keywords:tourisme-commercedevelopmentstatusexistingproblemsdevelopmentcountermeasures目录摘要......................................................................IABSTRACT...................................................................II目录....................................................................III绪论......................................................................11旅游电子商务概述.........................................................21.1旅游电子商务的概念及特点...............................................21.2旅游业与电子商务结合的优势.............................................21.2.1简化了旅游票据和支付手段...........................................21.2.2提高了旅游信息服务水平.............................................21.2.3促进了旅游产品的交易...............................................31.2.4满足了个性化的旅游服务要求.........................................31.2.5降低了旅游宣传成本.................................................31.2.6增强了旅游企业竞争力...............................................32我国旅游电子商务发展情况.................................................32.1我国旅游业的快速发展...................................................42.2网民数量迅速增长.......................................................42.3旅游电子商务快速发展...................................................42.3.1市场结构...........................................................42.3.2竞争格局...........................................................42.3.3未来趋势...........................................................53我国旅游电子商务发展中存在的问题.........................................53.1中介服务类网站对旅游服务资源整合能力有限...............................53.2提供的旅游服务项...
