大学生科研作品立项项目成果项目名称：山东滨州家纺产业集群竞争力提升战略研究项目负责人：侯建状项目合作者：吴海峰李茜王超冯锋所在院系：商学院专业年级：05级工商管理山东大学威海分校大学生科技创新中心山东大学威海分校科研立项论文滨州家纺产业集群竞争力提升战略研究TheStrategetoImproveCompetitivenessofBinzhouHometexIndustrialColony项目类别立项编号B山东大学威海分校2008年4月国内图书分类号：F062山东大学威海分校科研立项论文滨州家纺产业集群竞争力提升战略研究TheStrategetoImproveCompetitivenessofBinzhouHometexIndustrialColony团队成员：候建状吴海峰李茜王超冯锋指导老师：梁文玲郝延伟所在单位：商学院滨州纺织工业协会张建新主任寄语滨州家纺产业集群竞争力提升战略研究摘要2002年，滨州市委、市政府在充分考虑滨州纺织优势的基础之上提出了建设滨州家纺产业集群的战略构想，鼓励当地企业拓展生产链，并通过举办国际家纺文化节的形式，积极培育“中国家纺之都”这一区域品牌。但是，产业集群作为一种新的经济组织形式，对于当地企业界与地方政府而言都是比较陌生的。本文针对山东滨州家纺产业集群建立了一个包含3项一级指标、12项二级指标和28项三级指标的竞争力评价指标体系，从企业、政府及集群三个层面对滨州家纺产业竞争力现状进行了评价分析。此外，结合外部环境，对滨州家纺产业集群进行了SWOT分析。在此基础上，提出一系列有利于提升滨州家纺产业集群竞争力的对策探讨。关键词：产业集群；竞争力；滨州；家纺TheStrategetoImproveCompetitivenessofBinzhouHometexIndustrialColonyAbstractIn2002,themunicipalpartycommunityandthemuniciplegovernmentofBin-zhouformulatedastrategicproposalofconstructingahometexcolonyinBinzhouonthebaseoffullyconsideringtheadvantageofspinningandweaving,aswellasencou-ragedthelocalenterprisetodeveloptheproductchain.Inaddition,thegovernmentsummonsthelocalenterprisetoestablishtheregionalbrand“TheCityofHometexinChina”byorganizinganinternationalculturefestivalofhometex.However,asanewformofeconomy,theindustrialcolonyisfairlyunfamiliartothelocalenterpriseandthemunicipalgovernment.InordertolearnthehometexindustrialcolonyinBinzhou,ShandongProvince,wehavesetupanevaluatingsystemofthecompetitiveindex,in-cludingthreefirst-levelindexes,twelvesecond-levelindexesandtwenty-eightthird--levelindexes.Therefore,thisresearchanalyzesthecurrentsituationofthecompetiti-venessofthehometexindustryfromthreeaspects,theenterprise,thegovernmentandtheindustrialcolony.Inaddition,thisresearchcarriesontheSWOTanalysisbycon-cerningtheexternalenvironment.Basedonthese,anarrayofproposalareformulatedtoenhancethecompetitivenessofthehometexindustrialcolonyinBinzhou.Keyword:Industrialcolony;Competitiveness;Binzhou;Hometex目录摘要...................................................................................................................................................IAbstract............................................................................................................................................II一、理论综述..................................................................................................................................1（一）产业集群基本理论.......................................................................................................1（二）产业集群竞争力测评方法...........................................................................................3二、数据和方法..............................................................................................................................3（一）数据的来源和...
