创作人:第六组全体成员目录第一部分:项目背景....................................................................................................2第二部分、企业文化....................................................................................................3第三部分:市场分析....................................................................................................3一、市场概述.........................................................................................................3二、宏观市场分析.................................................................................................3第四部分:市场营销策略............................................................................................4一、盈利模式分析.................................................................................................4二、定价策略.........................................................................................................5三、分销计划.........................................................................................................5四、促销计划.........................................................................................................6五、售后服务.........................................................................................................6六、销售团队与网络建设.....................................................................................7七、经营目标.........................................................................................................9第五部分、公司发展战略............................................................................................9一、初期:(1—5月).............................................................................................9二、中期(5—10个月)........................................................................................10三、后期(1年—2年)...........................................................................................10第六部分:企业管理与制度......................................................................................10一、员工选拔制度...............................................................................................10二、员工选拔流程...............................................................................................11三、作息时间.......................................................................................................11四、奖罚制度.......................................................................................................11第七部分:会员待遇及办理......................................................................................12一、会员办理:...................................................................................................12二、会员等级:...................................................................................................12三、普通会员优惠:...........................................................................................12四、贵宾会员优惠:在普通会员享受优惠基础上增加以下优惠:..................12五、钻石会员优惠:...........................................................................................13六、会员守则:...................................................................................................13第八部分:财务...