创业营销——课程论文题目：大学生校园餐厅创业计划书学院工商管理学院学生姓名俆懿喆学号0090521专业物流管理年级09级班级2班指导教师韩晓明目录一．背景介绍..................................................................................................................................3二．产品服务介绍..........................................................................................................................311．服务对象............................................................................................................................32．主营模式............................................................................................................................43．店面选址及布局................................................................................................................4三．人员组织结构..........................................................................................................................5四．营销策略..................................................................................................................................51、市场分析............................................................................................................................52、发展战略............................................................................................................................5（1）宣传........................................................................................................................5（2）特色战略................................................................................................................6（3）外卖销售................................................................................................................6（4）餐厅内部器具使用及管理.....................................................................................6（5）寒暑假市场计划.....................................................................................................7（6）长期经营决策.........................................................................................................7五．财务规划..................................................................................................................................71、初始成本预测....................................................................................................................72、运营成本预测....................................................................................................................83、启动资金分析....................................................................................................................84、每日赢利分析....................................................................................................................8六．SWOT分析..............................................................................................................................81、优势劣势分析....................................................................................................................82、机会与挑战分析................................................................................................................9七．总结...........................................................................................................................................
