河北省卢龙县2014高考英语阅读理解自练题连载（6）及答案阅读理解Advertiserstendtothinkbigandperhapsthisiswhythey’realwayscominginforcriticism.Theircriticsseemtoresentthembecausetheyhaveagiftforself-promotionandbecausetheyhavesomuchmoneytothrowaround.“It’sunfair,”theysay,“thatthisentirelyunproductiveindustry(ifwecancallitthat)shouldabsorbmillionsofpoundseachyear.Itonlygoestoshowhowmuchprofitthebigcompaniesaremaking.Whydon’ttheystopadvertisingandreducethepriceoftheirgoods?Afterall,it’stheconsumerwhopays…”Thepooroldconsumer!He’dhavetopayagreatdealmoreifadvertisingdidn’tcreatemassmarketsforproducts.Itispreciselybecauseoftheheavyadvertisingthatconsumergoodsaresocheap.Butwegetthewrongideaifwethinktheonlypurposeofadvertisingistosellgoods.Anotherequallyimportantfunctionistoinform.Agreatdealoftheknowledgewehaveabouthouseholdgoodsderiveslargelyfromtheadvertisementsweread.Advertisementsintroduceustonewproductsorremindusoftheexistenceofoneswealreadyknowabout.Supposingyouwantedtobuyawashingmachine,itismorelikelythatyouwouldobtaindetailsaboutperformance,price,etc.,fromanadvertisement.Lotsofpeoplepretendthattheyneverreadadvertisements,butthisclaimmaybeseriouslydoubted.Itishardlypossiblenottoreadadvertisementsthesedays.Andwhatfuntheyoftenare,too!Justthinkwhatarailwaystationoranewspaperwouldbelikewithoutadvertisements.Wouldyouenjoygazingatablankwallorreadingrailwayregulationswhilewaitingforatrain?Wouldyouliketoreadonlyclosely-printedcolumnsofnewsinyourdailypaper?Acheerful,wittyadvertisementmakessuchadifferencetoadullwalloranewspaperfullofthedailyamountofgreatdisasters.Wemustnotforget,either,thatadvertisingmakesapositivecontributiontoourpockets.Newspapers,commercialradioandtelevisioncompaniescouldnotsurvivewithoutthissourceofincome.Thefactthatwepaysolittleforourdailypaper,orcanenjoysomanybroadcastprogrammesisdueentirelytothemoneyspentbyadvertisers.Justthinkwhatanewspaperwouldcostifwehadtopayitsfullprice!Anotherthingwemustn’tforgetisthe“smallads”.whicharevirtuallyineverynewspaperandmagazine.Whatatremendouslyusefulservicetheyperformforthecommunity!Justaboutanythingcanbeaccomplishedthroughthesecolumns!Forinstance,youcanfindajob,buyorsellahouse,announceabirth,marriageordeathinwhatusedtobecalledthe“hatch,matchanddispatch”columnbutsofarthemostfascinatingsectionisthepersonalor“agony”column(读者来信专栏).Nootheriteminanewspaperprovidessuchentertainingreadingorofferssuchadeepinsightintohumannature.It’sthebestadvertisementforadvertisingthereis!11.Whatisthemainideaofthispassage?A.Advertisement.B.Thebenefitsofadvertisement.C.Advertisersperformausefulservicetocommunities.D.Thecostsofadvertisement.12.Theattitudeoftheauthortowardadvertisersis________.A.trustworthyB.appreciativeC.criticalD.dissatisfactory13.Whydothecriticscriticizeadvertisers?A.Becauseadvertisersoftenboastorexaggeratethefact.B.Becausecriticsthinkadvertisementisa“wasteofmoney”.C.Becausecustomersareencouragedtobuymorethannecessary.D.Becausecustomerspaymore.14.WhichofthefollowingisNottrue?A.Advertisementmakescontributiontoourpocketsandwemayknoweverything.B.Wecanbuywhatwewant.C.Goodqualityproductsdon’tneedtobeadvertised.D.Advertisementmakesourlifecolorful.15.Inwhatwaydoesthewritertrytosupporthisview?A.NarrationB.DescriptionC.ComparisonD.Definition【参考答案11--15】CBACC阅读理解Astudynowlendssupporttotheideathatmeal-timedi...
