Unit5Insideadvertising-section1PartTwo:TeachingResourcesSection1:DiscoursestudiesofHOWADVERTISEMENTSWORK1.MainideaofeachpartofHOWADVERTISEMENTSWORKPart1ItisimportanttounderstandhowadvertisementsworkPart2Whatisanadvertisement?Part3Howdoadvertisersmakeeffectiveadvertisements?Part4Howeffectiveareadvertisements?2.AdiagramofHOWADVERTISEMENTSWORK用心爱心专心115号编辑ImportanttounderstandhowadvertisementsworkWhatisanadvertisement?Part1Anadvertisementisamessageorannouncementthatinformsorinfluencespeople.AppealtoyourtargetIdentifyyourtargetUseasuitablemediumHoweffectiveareadvertisements?Part3Howdoadvertisersmakeeffectiveadvertisements?Part2用心爱心专心115号编辑Productunsuitablebeingconstantlyexposedtoadvertisements