企业名称：清园青植物店姓名：王延楠电话：151024111953指导老师：刘晓燕4目录一、企业概况..........................................................................................................................4（一）创业项目选择理由.......................................................................................................4（二）主要经营范围...............................................................................................................4（三）主要产品或服务...........................................................................................................4（四）目标及潜在顾客...........................................................................................................4（五）战略目标.......................................................................................................................4（六）企业宗旨.......................................................................................................................4（七）企业文化.......................................................................................................................4（八）企业类型.......................................................................................................................4二、创业者个人情况...............................................................................................................4（一）以往的相关经验...........................................................................................................4（二）教育背景.......................................................................................................................4三、产品或服务.......................................................................................................................4四、市场评估..........................................................................................................................5（一）目标顾客及潜在顾客描述...........................................................................................5（二）企业预计市场占有率及前景.......................................................................................5（三）SWOT分析....................................................................................................................5五、市场营销计划...................................................................................................................5（一）产品..............................................................................................................................5（二）价格..............................................................................................................................5（三）地点..............................................................................................................................6（四）促销..............................................................................................................................6六、企业组织结构...................................................................................................................6（一）企业登记注册...............................................................................................................6（二）企业名称...........................................................................................
