摘要C2B是一种电子商务模式，是一种让消费者直接与企业进行交易，这个模式的中间零售商和供应商相对较少。本文对C2B发展模式的研究背景和意义进行了研究，并对C2B发展模式的概念和作用进行了分析。然后，通过研究盒马生鲜超市这个企业，仔细的对其在发展过程中不断出现的各种情况进行了分析，而且基于之前出现的各种情况提出了许多合理的解决方案，用以促进企业不断解决出现的各种问题，获得更高的盈利能力。关键词：C2B；盒马生鲜；情况；方案AbstractC2bisane-commercemodel,thatis,consumersfaceenterprisesdirectly,reducingintermediateretailersorsuppliers.Inthispaper,theresearchbackgroundandsignificanceofC2Bdevelopmentmodelarestudied,andtheconceptandfunctionofC2Bdevelopmentmodelareanalyzed.Then,takingtheboxhorsefreshsupermarketasanexample,thispapermakesadetailedanalysisofvariousproblemsexistinginitsdevelopmentprocess,andputsforwardvariousreasonablesolutionsonthisbasis,hopingtohelpenterprisesdevelopbetter.Keywords:C2B;freshboxhorse;problem;strategy目录一绪论...........................................................................................................................1（一）研究背景和意义...............................................................................................11研究背景...............................................................................................................12研究意义...............................................................................................................1（二）文献简述...........................................................................................................1二C2B发展模式...........................................................................................................3（一）C2B发展模式的概念.......................................................................................3（二）C2B发展模式的作用.......................................................................................3三新零售盒马鲜生C2B模式的现状及问题分析......................................................4（一）C2B发展模式分析—以盒马鲜生为例...........................................................4（二）新零售盒马鲜生C2B模式的问题分析..........................................................41电子商务平台建设存在较大问题.......................................................................42相关法律法规有待进一步完善...........................................................................43电子商务专业人才缺失.......................................................................................54不能很好的符合消费者需求...............................................................................5四推动盒马鲜生超市发展的对策...............................................................................6（一）提升电子商务业务能力...................................................................................6（二）完善相关法律法规。.......................................................................................6（三）培养电子商务专业人才...................................................................................6（四）了解消费者的需求...........................................................................................7五总结...........................................................................................................................8参考文献........................................................
