Section34问卷调查QuestionnaireSurvey•I要点概述MainPoints•Whatisaquestionnairesurvey?•Whydoweneedtomakeaquestionnairesurveyindevelopinganewmarketofpushingsalesforourproducts?•Howtomakeaquestionnairesurvey?第一页，共四十二页。1.Whatisaquestionnaire?•Aquestionnaireisaresearchinstrumentconsistingofaseriesofquestionsandotherpromptsforthepurposeofgatheringinformationfromrespondents.Althoughquestionnairesareoftendesignedforstatisticalanalysisoftheresponses,thisisnotalwaysthecase.第二页，共四十二页。•Questionnaireshaveadvantagesoversomeothertypesofsurveysinthattheyarecheap,donotrequireasmucheffortfromthequestionerasverbalortelephonesurveys,andoftenhavestandardizedanswersthatmakeitsimpletocompiledata.However,suchstandardizedanswersmayfrustrateusers.Questionnairesarealsosharplylimitedbythefactthatrespondentsmustbeabletoreadthequestionsandrespondtothem.Thus,forsomedemographicgroupsconductingasurveybyquestionnairemaynotbepractical.Asatypeofsurvey,questionnairesalsohavemanyofthesameproblemsrelatingtoquestionconstructionandwordingthatexistinothertypesofopinionpolls.第三页，共四十二页。2.Whatarethemainstepsinasurveyproject?•Developingawell-designedmarketsurveyquestionnairewillensurethatyougettheinformationyouneedaboutyourtargetmarket.Thesesurveyscanbeconductedinwriting,inperson,viae-mailoroverthephone.Themainstepsinasurveyprojectinclude:a)establishthegoalsoftheproject,thatis,whatyouwanttolearn;b)determineyoursample,thatis,whomyouwillinterview;c)chooseinterviewingmethodology,thatis,howyouwillinterview;d)createyourquestionnaire,thatis,whatyouwillask;e)pre-testthequestionnaire,ifpractical;f)conductinterviewsandenterdata,thatis,askthequestions;g)analyzethedata,thatis,producethereports.第四页，共四十二页。3.Howtowriteaneffectivequestionnaire?•Writinganeffectivequestionnaireisnotataskfornovices.Attheveryleast,itrequiresanunderstandingoffourbasicissues:First,youhavetoconsiderthedifferencesbetweenaquestionnairethatrespondentsfilloutthemselvesandonethataprofessionalintervieweradministers.Second,youhavetoknowwhatquestionsshouldbeaskedearlyoninthequestionnaire,inthemiddle,andtowardtheend.Third,youhavetounderstandhowtophrasequestions.Fourth,youhavetobesensitivetoquestionnairelengthortheymightloseinterestinansweringthequestions.Includeacoverletterorintroductionwiththesurvey.Lettherecipientknowwhatyou’retryingtoaccomplishwiththesurveyandhowvaluedhisresponseis.第五页，共四十二页。II.商界名言BusinessSayings•1.WheninRomedoastheRomansdo.入乡随俗，入国问禁。•2.Oneeyewitnessisbetterthantenhearsays.百闻不如一见。•3.Theearlybirdsgettheworm.早起的鸟儿有虫吃。•4.ThedangerpastandGodforgotten.鸟尽弓藏，过河拆桥。•5.Whatisdonebynightappearsbyday.若要人不知，除非己莫为。•6.Theeyebelievesitself,theearotherpeople.眼睛相信自己，耳朵听信他人。第六页，共四十二页。•III.核心词语CoreWordsandPhrases(omitted)•要求课前背诵重要术语•IV.经典句式TypicalSentences•(omitted)•要求首先思考如何翻译？有多少不同的路径？变换词性、主语、从句会产生什么不同的效果？第七页，共四十二页。V.段落写译ParagraphWritingandTranslating•1.这个问卷调查的目的是想了解这次金融危机如何影响到你们的情绪、如何影响到你们的工作、如何影响到你们的住房、如何影响到你们的储蓄还有送子女上大学的能力。第八页，共四十二页。•1.这个问卷调查的目的是想了解这次金融危机如何影响到你们的情绪、如何影响到你们的工作、如何影响到你们的住房、如何影响到你们的储蓄...
