目录第一部分执行总结........................................................................................11.1产品简介.............................................................................................11.2背景介绍.............................................................................................11.3市场描述及竞争分析.........................................................................11.4市场营销.............................................................................................21.5财务战略.............................................................................................21.6风险分析.............................................................................................21.7组织与人力资源.................................................................................2第二部分项目介绍........................................................................................32.1立项背景.............................................................................................32.2市场需求.............................................................................................3第三部分产品介绍........................................................................................43.1前景.....................................................................................................43.2项目创新点.......................................................................................43.3生产工艺研究...................................................................................5第四部分市场分析........................................................................................64.1市场宏观环境分析.............................................................................64.2市场竞争环境分析...........................................................................104.2.1行业吸引分析................................................................................104.2.2竞争对手分析................................................................................11第五部分市场营销......................................................................................125.1市场营销模式...................................................................................125.1.1运营市场分析图............................................................................125.2目标市场定位...................................................................................135.3营销策略组合...................................................................................135.3.1产品定位........................................................................................145.3.2品牌策略........................................................................................155.3.3产品外观和服务............................................................................165.3.4定价策略........................................................................................175.4渠道分析..........................................................................................185.4.1渠道阐述........................................................................................185.4.2渠道优点........................................................................................185.4.3渠道弊端...................................................
