礼易土特产创业计划书1公司基本情况..........................................................................................................31.1公司成立背景(含产业背景)........................................................................31.2公司成立意义....................................................................................................41.3公司概况............................................................................................................42市场分析..................................................................................................................62.1目标市场..........................................................................................................62.2市场容量和趋势...............................................................................................62.3竞争力量分析...................................................................................................72.3.1行业内现有竞争对手分析..........................................................................72.3.2新进入者分析..............................................................................................72.4市场份额分析...................................................................................................82.5市场发展的走势...............................................................................................83商业模式设计..........................................................................................................93.1战略目标..........................................................................................................93.2目标客户..........................................................................................................93.3产品与服务.....................................................................................................103.4收入和利润来源.............................................................................................103.5价值链分析.....................................................................................................113.6竞争优势........................................................................................................124网站规划................................................................................................................134.1网站定位与总体目标.....................................................................................134.2网站规划与建设进度.....................................................................................134.3系统功能设计.................................................................................................144.3.1网站前台系统............................................................................................144.3.2网站后台系统............................................................................................144.4网站结构/栏目板块.......................................................................................154.5主要栏目介绍.................................................................................................165技术架构规划.........................................................................................................175.1技术概述.................................................................................................