Ⅰ①Televisionadsforerectiledysfunction,strokeortoenailfungustreatmentshavebeencalledbothaboonandacurse.②Drugmakersassertthatpromotingtheirproductsmakespatientsawareofconditionstheycanthenflagfortheirdoctor.Ⅱ①YeteverydevelopedcountryexcepttheU.S.andNewZealandprohibitssuchdirect-to-consumerprescriptiondrugads.②ItishardtoseeeducationalvalueincommercialsonAmericanTVthatshowradiantmodelsrelaxingbeforeatryst,accompaniedbyvoice-oversthatwarnofpossiblesideeffects,includingdifficultybreathingandanunsafedropinbloodpressure.Ⅲ①Anadthatconflatesanauraofglowinghealthandtheprospectofanamorousliaisonwithalistofdirecardiovascularsymptomsisaparadigmofconfusedmessagingbecauseitdoesnotprovidetheviewerwithaclearguidetoweighingbothbenefitsandcostsentailedinusingaprescriptionmedicine.②Absentfurtherinterpretation,theunderlyingmessagereducesto:Sexordeath—whichwillitbe?③Ofcourse,theadsalwaysendwithanadmonitionto“askyourdoctor....”Ⅳ①Now,finally,thedoctorsaregivingananswer.②InNovember2015theAmericanMedicalAssociationaskedforabanontheseads,sayingthattheyarepartiallyresponsiblefortheskyrocketingcostsofdrugs.③TheWorldHealthOrganizationandothergroupshavepreviouslyendorsedsuchrestrictions.Ⅴ①In2014pharmaceuticalcompaniesspent$4.5billiononconsumerads,mostlyfortelevision,a30percentrisefromtwoyearsbefore.②Thepitchescandrumupsalesonhigher-pricedmedicationsthatcandriveupdrugcostswhenlessexpensivealternativesaresometimesavailable.Ⅵ①Manyofthenewestadsareforpremiumdrugsforlife-threateningdiseasesorrareconditionsthatcancosttensofthousandsofdollarsandrequirelarge,out-of-pocketpatientco-payments.②Afterseeinganad,patientsmaypressphysiciansforaprescriptionwithoutunderstandingthecomplexcriterianeededtodetermineeligibilityfortreatment.Ⅶ①Despiteindustryrhetoricabouteducatingtheconsumer,theadsdowhatadsdo—promotetheadvertiser'sproductwhilefailingtonotethesecomplexitiesoralternativeoptions.②LastOctoberaKaiserFamilyFoundationsurveyfoundthat28percentofpeoplewhoviewedadrugadsubsequentlyaskedaphysicianaboutthemedicineandthat12percentwalkedoutwithaprescription.Ⅷ①Abanwouldbeawelcomesteptowardtrimmingthenation'sloftydrugbills—anditwouldridtheairwavesofpurportedhealthmessagesthatbafflemorethantheyinform.②Itisunclear,though,whetheranyprohibitionpassedbyCongresswouldpassmusterinthecourts.③Pharmawouldundoubtedlymountalegalchallenge,claimingthatthelawviolatesFirstAmendmentprotectionsforcommercialspeech.[441words](“ThisDrugAdIsNotRightforYou”.ByTheEditors.May1,2016.ScientificAmerican.)词汇短语1.*erectile[rektal]ɪˈɪadj.勃起的2.*dysfunction[ds'fŋkn]ɪʌʃn.机能障碍3.*toenail[tənel]ˈʊɪn.脚趾甲4.*fungus[fŋgəs]ˈʌn.真菌5.flag[flæg]v.标示(熟词僻意）6.*prescription[prskrpn]ɪˈɪʃn.处方药7.*radiant[rediənt]ˈɪadj.容光焕发的8.*tryst[trst]ɪn.约会地点9.*voice-over[vsəvə]ˈɔɪˌʊn.画外音10.*conflate[kənflet]ˈɪv.合并11.*aura[:rə]ˈɔn.光环12.*amorous[æmərəs]ˈadj.爱情的13.*liaison[liezn]ˈɪn.联络14.*dire[daə(r)]ˈɪadj.可怕的15.*cardiovascular[k:diəvæskjələ(r)]ˌɑʊˈadj.心血管的16.paradigm[pærədam]ˈɪn.范例17.entail[ntel]ɪˈɪv.牵涉18.*admonition[ædmənn]ˌˈɪʃn.告诫19.*skyrocketing[s'karktŋ]ɪɒɪɪn.猛涨20.endorse[nd:s]v.ɪˈɔ支持21.pitch[pt]n.ɪʃ说教(熟词僻意）22.drumup招徕，鼓吹23.driveup使…上升24.*premium[pri:miəm]ˈadj.高昂的25.out-of-pocket现金支出成本26.*eligi...
