MercedesBenzEnglishIntroductionCourseware•OverviewofMercedesBenz目录CONTENTS•TechnicalcharacteristicsofM•AnalysisofMercedesBenz's•MercedesBenzEnvironmental01OverviewofMercedesBenzbrandBrandHistoryandDevelopmentFoundingofMercedesBenzTheMercedesbrandwasfoundedin1926byDaimlerBenzAGDevelopmentofthebrandOvertheyears,MercedesBenzhasbecomeoneofthemosticonicandrespectedcarbrandsintheworld,knownforitshighqualityengineering,innovation,andluxurydesignKeymilestonesThebrandhasachievedmanysignificantmilestones,includingthedevelopmentofthefirstdieselenginecar,thefirstproductioncarwithseatbelts,andthefirstcarwithadaptivecruisecontrolBrandphilosophyandvaluesBrandphilosophyMercedesBenziscommittedtocreatingthebestcarsintheworld,withanunwaveringfocusonquality,engineeringexcellence,andcustomersatisfactionBrandvaluesThebrandisknownforitsGermanengineering,lubricatinginteriordesign,powerfulengines,andadvancedtechnologyfeaturesMercedesBenzcarsarealsoownedfortheirlongevityandreliabilityProductLineandModelIntroductionProductlineMercedesBenzoffersawiderangeofcars,includingsedans,coupons,SUVs,andAMGperformancemodelsModelintroductionsThebrandcontinuestointroducenewmodelstoitsrange,suchastheCLAClasssedan,GLAClassSUV,andtheAMGGTsportscarEachmodelofferauniquecombinationofdesign,performance,andtechnologyfeaturesthataretruetotheMercedesBenzbrandvalues02TechnicalcharacteristicsofMEnginetechnologyHighperformanceengineTheM-seriesmodelsareequippedwithhighperformanceengines,whichcanprovidepowerfulpowerandexcellentfueleconomyTurbochargedtechnologyTheenginesareequippedwithturbochargers,whichcanincreasethepoweroutputandimprovetheaccelerationperformanceEnginelocationTheengineislocatedattherealofthecar,whichcanprovideabetterweightdistributionandimprovethehandlingperformanceSuspensionsystemandchassisSuspensionsystemTheM-seriesmodelsuseadoublewishbonesuspensionsystem,whichcanprovidemoreprecisionsteelandbetterhandlingperformanceSessionsTheM-seriesmodelsusearigidchassis,whichcanprovideamorestableandcompatiblerideIntelligentdrivingassistanceActivesafetysystemTheM-seriesmodelsareequippedwithactivesafetysystems,suchasconsolidationwarning,lanekeepingassist,andadaptivecruisecontrol,toprovidebetterprotectionforthedriverandpassengersParkingassistsystemTheM-seriesmodelsareequippedwithparkingassistsystems,whichcanautomaticallyguidethevehicletotheparkingspaceandparkthevehicleVehiclebodymaterialsandmanBodymaterialsTheM-seriesmodelsusehighstrengthsteelandaluminumalloymaterialsforthebodystructure,whichcanprovidebetterstrengthandlightweightBodydesignTheM-seriesmodelsoptforamorestreamlinedandaggressivebodydesign,whichcanprovideamoredynamicappearance03AnalysisofMercedesBenz'sMaGlobalmarketperformanceandGlobalsales01MercedesBenzisoneoftheworld'stopluxurycarbrands,withsalesinmanycountriesaroundtheworldMarketshare02MercedesBenzhasahighmarketshareinthegloballuxurycarmarket,oftenrankedasoneofthetopthreeProductdiversity03Thebrandoffersawiderangeofmodels,includingsedans,SUVs,pairs,andmore,cateringtodifferentcustomerneedsChinesemarketperformanceandSalesperformanceMercedesBenzhasseenstrongsalesgrowthinChinainrecentyears,oftenrankingasoneofthetopluxurycarbrandsinthecountryMarketshareThebrandhasahighmarketshareinChina'sluxurycarmarket,oftenexceeding30%ProductlocalizationMercedesBenzhasintroducedanumberoflocallyproducedmodelsinChinatomeetthe...