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OnImprovingTheCompetitivenessofRealEstateEnterpriseBasedontheConceptofLeanConstructionKeywords:Leanconstruction，Realestateenterprise，CompetitivenessAbstract.Realestateindustry,oneofpillarindustriesofChina’seconomy,hasalargenumberofenterprises,butfewofwhichhaveacertainscaleandqualification.Thisgivesrisetothemodestoveralllevelofrealestatemarket.Currently,China’srealestateenterprisesareconfrontedwithmoreandmorechallengesandopportunities.However,thewaytoseizeopportunitiesandmeetchallengesforimprovingtheiroveralllevelmakesthestudyoftheircompetitivenesssignificant.Basedontheideaofleanconstruction,thisessay,inlinewiththecompositionofcompetitivenessofrealestateenterprises,putsforwardcountermeasuresofimprovingit.IntroductionAtpresent,thesituationofChina’srealestateindustryisfarfrompromising.Realestateenterprisesareofvaryingsize.Thoughtherearealargenumberofthem,butmostofthemaresmallandmedium-sizedenterpriseshavingsmallsize,poorqualification,weakmanagementandscarceproductioncompetitiveness.Manyofthemhaveanarrowvisioninthattheyareinpursuitoflittleimmediateinterestsratherthanlong-termdevelopment.Suchenterprisesareboundtobeeliminatedinthefuturecompetition.Forthem,thewaytopursuegreaterdevelopmentandmaintainandimprovetheircompetitivenessinthemarketisaproblemthatisworthyofstudyingnow.Theyshouldintroducenewmanagementconcept,however,theintroductionofleanconstructionideawillimprovetheircompetitivenesseffectively.WaystoImprovetheCompetitivenessofRealEstateEnterpriseInacompetitivemarket,competitivenessofrealestateenterprisesreferstothefactthattheyspendtime,effortormoneyonbuildinguptheirresourcesandcapacityandobtainingavailableexternalresources,andmakeacomprehensiveutilizationofthem.Whilecreatingvaluefortheconsumer,theyrealizethevalueofsyntheticabilityinthewholerealestatemarket.Threewaystoimprovetheircompetitivenessareputforwardinthefollowingparagraphs:IncreasingAddedValueofBuildings.Thekeyoffutureenterprisecompetitionliesinnotonlyproductofferedtotheconsumersbutalsoaddedvaluefortheproducttorealizethemaximizedvalueofconsumers[1].Valueisthebasisofmeasuringeverything.Ifaproduct’svalueisrecognizedbyconsumers,enterprisewillremaininvincibleinthemarketcompetition.Theessenceofincreasingproductaddedvalueispresupposedbyconsumerdemand.Uniquebrandscanbecreatedonthebasisofitspropertiesandadvantages.Thewaytoincreaseaddedvalueofbuildingscanproceedfromfollowingaspects:1)ImprovingProductQuality.Forconsumers,productqualityisanimportantfactorinfluencingtheirwillingnesstopurchase.Therefore,forrealestateenterprises,buildingqualityandapplicabilityarethesupremefactorsdeterminingconsumers’satisfaction.Thatiswhyrealestateenterprisesshouldplacebuildingqualityinabasicposition.2)SeekingProductCharacteristics.Beforedevelopingaproject,realestateenterpriseshouldstudyitscharacteristicsconscientiously.Ifcharacteristicsarenotobvious,theenterpriseshouldtrytohighlightbuildingcharacteristicsbysomemeansinordertoattractconsumerstobuy.3)DiversifiedProduction.Consumersgainahigherdemandofbuildings.Formerbuildingfunctionscannotcompletelysatisfythem.Atpresent,theydonotsimplyusebuildingsassafeshelter,instead,thisisonlyapresupposition.Abuildingshouldconformtothedevelopmenttrendofourtimes,followthetrendofthetimes,andofferconsumersmentallyandphysiologicallyhealthy,comfortableenvironmentorevenanefficientandpersonalenvironment.4)Stren...