北京自驾车旅游市场调查方案i北京绿维创景规划设计院2009.11ii目录前言.................................................................................................................1一、调查方案......................................................................................1（一）调查题目..............................................................................................................1（二）调查目的..............................................................................................................1（三）调查对象..............................................................................................................1（三）调查方式..............................................................................................................21、实地考察法.......................................................................................................22、访谈调查法.......................................................................................................23、问卷调查法.......................................................................................................24、文献调查法.......................................................................................................25、其它辅助方法...................................................................................................2（四）调查内容..............................................................................................................21、问卷调查内容...................................................................................................32、其他调查内容（观察、访谈）.......................................................................3（五）问卷设计思路.......................................................................................................31、问卷结构...........................................................................................................32、问卷逻辑...........................................................................................................33、问题设计...........................................................................................................3（六）调研区域..............................................................................................................41、主要区域的选择...............................................................................................42、调研点的覆盖范围...........................................................................................4（七）调研实施方法和样本量设计...............................................................................41、调研方法...........................................................................................................42、调研设计的原则和依据...................................................................................53、样本量设计.......................................................................................................5（八）调研实施方案.......................................................................................................61、网络联系...........................................................................................................62、人员招聘和培训...........................................................................................
