安徽财经大学参展商业策划书参赛人员：指导老师：参展公司：目录前言.........................................................................1一、参展宗旨及目标设定........................................................2（一）参展宗旨............................................................2（二）参展目标............................................................2二、产业与产品的调查分析......................................................4（一）我国日用玻璃产业发展现状............................................41.基本情况介绍........................................................42.市场供需状况........................................................53.我国日用玻璃产业发展特点分析........................................8（二）人工玻璃制品的发展趋势..............................................9（三）公司介绍...........................................................101.公司基本情况介绍...................................................102.公司企业特色介绍...................................................123.公司文化发展.......................................................14（四）参展产品介绍.......................................................14（五）华富人工吹制玻璃产品SWOT分析......................................18三、营销策略规划.............................................................23（一）展前营销策略.......................................................231.展销基本情况.......................................................232.公司现有市场.......................................................233.展前分析及规划.....................................................24（二）营销方式...........................................................27（三）展中营销策略......................................................291.营销策略规划.......................................................292.摊位布置规划.......................................................353.访客接待规划.......................................................414.报价议价规划.......................................................43（四）展后营销策略.......................................................48（五）参展过程控制.......................................................48四、参展财务预算规划.........................................................51（一）会展收支预算.......................................................51（二）展品成本结算及利润分析.............................................531.展品成本核算及利润表...............................................532.本量利分析(CVP分析)...............................................54五、人员组织与规划培训.......................................................65(一)会展人力规划.........................................................651.展前工作安排.......................................................652.展中工作安排.......................................................683.展后工作安排.......................................................71承德华富玻璃器皿有限公司（二）人员训练规划.......................................................72六、策划书总体评价..............................................................................................................74前言昆山位于江苏省东南部，处上海与苏州市区之间；北至东北与常熟、太仓两市相连，东与上海嘉定、青浦两区交界，西与苏州工业园区及吴中区接壤，南部水乡古镇周庄与浙江相通。良好...
