房地产营销管理手册世联地产2011年1月1日制定目录前言...........................................................................................................................................................................3一、销售公司组建、职责分工和岗位职责............................................................................................................4二、销售公司经理职责分工和岗位职责................................................................................................................42.1销售公司经理的个人素质要求........................................................42.2销售公司经理专业素质要求..........................................................52.3销售公司经理基本修为标准..........................................................52.4销售部经理岗位职责................................................................62.5项目经理（销售主管）岗位职责......................................................72.51项目前期,项目开盘准备工作...................................................72.52项目销售期...................................................................72.53项目收尾期...................................................................82.54全面负责销售现场的业务管理工作...............................................92.6置业顾问岗位职责.................................................................112.7销售员基本素质...................................................................12三、案场管理..........................................................................................................................................................133.1项目销售阶段.....................................................................133.2目的总结.........................................................................143.3更改认购书及合同条款的规定.......................................................143.4签署认购书、合同的注意事项.......................................................173.5办理按揭的程序及注意事项.........................................................18四、销售现场管理条例..........................................................................................................................................184.1售楼中心纪律管理条例.............................................................184.2客户接待管理条例.................................................................194.3客户登记管理条例.................................................................204.4认购及销控管理条例...............................................................204.5楼盘管理条件.....................................................................214.6楼盘签约管理条例.................................................................214.7合同管理条例.....................................................................224.8销售报表编制条例.................................................................224.9售后服务与客户投诉处理条例.......................................................234.10销售资料保密条例................................................................234.11销售信息收集条例................................................................24五、关于奖金结算的有关规定..............................................................................................................................24六、售楼部人员礼仪、行为规范...
