吉利汽车战略转型案例分析主讲：何昌盛第五组小组成员：池坤鹏10120825费俊淇10120829何昌盛10120832李倩10120836田婷10120850王文艳10125136目录1吉利简介......................................................................................................................................21.1吉利的发展史..................................................................................................................21.2吉利的规模......................................................................................................................21.3吉利的产品......................................................................................................................21.4吉利的公司愿景和使命...................................................................................................31.4.1公司愿景“让世界充满吉利！”..........................................................................31.4.2公司使命：“造最安全、最环保、最节能的好车，让吉利汽车走遍世界！”.32吉利原有战略...............................................................................................................................32.1“低价格”战略................................................................................................................32.2选择“低价格”战略的原因.............................................................................................32.3选择“低价格”战略的基础............................................................................................43吉利转型新战略...........................................................................................................................43.1战略转型背景....................................................................................................................43.1.1国内总体大环境的影响..........................................................................................43.1.2成本优势的丧失......................................................................................................53.2战略转型的提出................................................................................................................53.2.1总体战略内容..........................................................................................................53.2.2总体战略规划..........................................................................................................64吉利战略转型采取的措施与分析...............................................................................................64.1品牌策略转变....................................................................................................................64.2人才战略............................................................................................................................74.2.1财务总监尹大庆.....................................................................................................74.2.2集团副总裁沈晖.....................................................................................................84.2.3沃尔沃首席运营官童志远.....................................................................................84.2.4吉利研究院.............................................................................................................84.3并购策略........................................................................
