课时知能训练Ⅰ.完形填空(2011·上海高考)Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining(留住)customers.Itsoundssimpleandachievable.But，__1__，wordsofwisdomaresoonforgotten.Oncecompanieshaveattractedcustomerstheyoften__2__thesecondhalfofthestory.Intheexcitementofbeatingoffthecompetition，negotiatingprices，securingorders，anddeliveringtheproduct，managerstendtobecomecarriedaway.Theyforgetwhattheyregardastheboringsideofbusiness—__3__thatthecustomerremainsacustomer.__4__toconcentrateonretainingaswellasattractingcustomerscostsbusinesseshugeamountsofmoneyannually.Ithasbeenestimatedthattheaveragecompanylosesbetween10and30percentofitscustomerseveryyear.Inconstantlychanging__5__，thisisnotsurprising.Whatissurprisingisthefactthatfewcompanieshaveanyideahowmanycustomerstheyhavelost.Onlynowareorganisationsbeginningtowakeuptotheselostopportunitiesandcalculatethe__6__implications.Cuttingdownthenumberofcustomersacompanylosescanmakeabig__7__initsperformance.ResearchintheUSfoundthatafivepercentdecreaseinthenumberofdefecting(流失的)customersledto__8__increasesofbetween25and85percent.IntheUS，Domino'sPizzaestimatesthataregularcustomerisworthmorethan$5,000overtenyears.Acustomerwhoreceivesapoorqualityproductorserviceontheirfirstvisitand__9__neverreturns，islosingthecompanythousandsofdollarsin__10__profits(moreifyouconsiderhowmanypeopletheyarelikelytotellabouttheirbadexperience)．Thelogicbehindcultivatingcustomer__11__isimpossibletodeny.“Inpracticemostcompanies'marketingeffortisfocusedongettingcustomers，withlittleattentionpaidto__12__them”，saysAdrianPayneofCornfieldUniversity'sSchoolofManagement.“Researchsuggeststhatthereisacloserelationshipbetweenretainingcustomersandmakingprofits.__13__customerstendtobuymore，arepredictableandusuallycostlesstoservicethannewcustomers.Furthermore，theytendtobelessprice__14__，andmayprovidefreewordofmouthadvertising.Retainingcustomersalsomakesit__15__forcompetitorstoenteramarketorincreasetheirshareofamarket.”1．A.inparticularB．inrealityC．atleastD．firstofall【解析】句意：这句话听起来简单且可实现，但实际上，这些明智的语言很快就会被忘记的。前后两句为转折关系，由此可推知答案。inparticular尤其，特别；inreality实际上，事实上；atleast至少；firstofall最重要的是。【答案】B2．A.emphasizeB．doubtC．overlookD．believe【解析】根据本段最后一句可知，公司把顾客吸引来之后，即买卖成功之后，他们就忘记了把顾客继续留住，也就是忽视了“attractingandretainingcustomers”中的后半部分，即retainingcustomers。emphasize强调；doubt怀疑；overlook忽视；believe相信。【答案】C3．A.denyingB．ensuringC．arguingD．proving【解析】由上文的叙述可知，他们忘掉了他们认为的麻烦事——确保自己的顾客以后还是顾客。deny否定；ensure确保；argue争论；prove证明。【答案】B4．A.MovingB．HopingC．StartingD．Failing【解析】结合上文以及本句后半部分“在生意上，每年要付出巨额资金”，由此可知，此处表示“没能吸引并留住顾客”。【答案】D5．A.marketsB．tastesC．pricesD．expenses【解析】上句提到公司失去自己的顾客，这应该发生在“变化莫测的市场之中”，由此可知答案。【答案】A6．A.culturalB．socialC．financialD．economical【解析】根据下文可知，本句意为“只是现在，有些组织才开始注意到这些失去的机会，才开始计算经济上的后果。”cultural文化上的；social社会的；financial经济上的；economical节约的，经济的。【答案】C7．A.promiseB．planC．mistakeD．difference【解析】由句意可知，一家公司减少损失的顾客可...
