屈臣氏自有品牌营销策划书目录一、公司简介..................................................................................................................................1二、市场分析..................................................................................................................................1（一）营销环境分析..............................................................................................................1（二）顾客购买行为分析.......................................................................................................2（三）SWOT分析..................................................................................................................21、优势............................................................................................................................22、劣势............................................................................................................................33、机会............................................................................................................................34、威胁............................................................................................................................3三、市场战略..................................................................................................................................4（一）市场发展战略..............................................................................................................41、自有品牌发展战略.....................................................................................................42、发展稳中取胜............................................................................................................43、健康生活方式............................................................................................................4（二）目标市场战略..............................................................................................................51、开发自有品牌............................................................................................................52、市场定位战略............................................................................................................5（三）市场竞争战略..............................................................................................................51、专业化指导................................................................................................................62、特色化服务................................................................................................................63、社会营销....................................................................................................................64、广泛开展电子商务.....................................................................................................6四、营销组合策略..........................................................................................................................7（一）产品策略......................................................................................................................7（二）价格策略......................................................................................................................7（三）渠道策略........................................
