此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。TED英语演讲:细节是设计的灵魂”;设计”;二字,很多人想到的是宏伟的建筑设计,精致的室内设计,抑或是华美的服装设计,然而著名设计公司IDEO的创意总监保罗.本内特先生却把注意力放在了常被人们忽视细节上。”;通常,能够产生影响的并不是所谓大手笔制作,而是那些细微的、个人的、与人们生活紧密联系的小想法。”;保罗先生如是说。下面是小编为大家收集关于TED英语演讲:细节是设计的灵魂,欢迎借鉴参考。演说题目:Designisinthedetails演说者:PaulBennettHello.Actually,that's"hello"inBauerBodoniforthetypographicallyhystericalamongstus.OneofthethreadsthatseemstohavecomethroughloudandclearinthelastcoupleofdaysisthisneedtoreconcilewhattheBigwants--the"Big"beingtheorganization,thesystem,thecountry--andwhatthe"Small"wants--theindividual,theperson.Andhowdoyoubringthosetwothingstogether?CharlieLedbetter,yesterday,Ithought,talkedveryarticulatelyaboutthisneedtobringconsumers,tobringpeopleintotheprocessofcreatingthings.Andthat'swhatIwanttotalkabouttoday.So,bringingtogethertheSmalltohelpfacilitateandcreatetheBig,Ithink,issomethingthatwebelievein--somethingIbelievein,andsomethingthatwekindofbringtolifethroughwhatwedoatIdeo.你好。事实上那是BauerBodoni体的”;你好”;,特意为我们当中的字体狂们解释一下。近来传递出来的一条清楚明白的信息,就是要调和”;大”;的需要;;“;大”;指组织、系统、国家;;和”;小”;的需要;;那些个体、个人。以及如何将两者联系起来我想,昨天,CharlieLedbetter讲得非常清楚有必要把消费者、把人引入到创造事物的过程中来。而这就是我今天想要讲的内容。那么,通过聚”;小”;来造”;大”;,我想,这是我们的信念;;我的信念,并且某种意义上我此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。们也在实现它,通过我们在IDEO的工作。Icallthisfirstchapter--fortheBritsintheroom--the"BlindingGlimpseoftheBleedingObvious."Often,thegoodideasaresostaring-at-you-right-in-the-facethatyoukindofmissthem.AndIthink,alotoftimes,whatwedoisjust,sortof,holdthemirroruptoourclients,andsortofgo,"Duh!Youknow,lookwhat'sreallygoingon."Andratherthantalkaboutitinthetheory,IthinkI'mjustgoingtoshowyouanexample.WewereaskedbyalargehealthcaresysteminMinnesotatodescribetothemwhattheirpatientexperiencewas.AndIthinktheywereexpecting--they'dworkedwithlotsofconsultantsbefore--Ithinktheywereexpectingsomekindofhideousorgchartwiththousandsofbubblesandsystemicthis,thatandtheother,andallkindsofmappystuff.Orevenworse,somekindofghastlydeath-by-PowerpointthingwithWowChartsandallkindsof,youknow,Godknows,whatever.特别为在座的英国观众,我把这第一章叫做;;熟视无睹往往好主意近在眼前,而你却看不到。我想,很多时候,我们所做的只是拿着镜子对着客户,说:”;呃,你来,看看到底怎么回事”;并不是坐而论道,我来举个例子吧。明尼苏达的一家很大的医疗保险机构曾经找到我们让我们向他们描述他们病患的体验。我想他们预期的是;;他们肯定找过很多咨询公司;;我想他们预期的是那些讨厌的组织结构图成百上千的气泡图和这系统那系统什么的,还有各种图示或者更糟,那些吓死人的PPT满是Wow图表,各种鬼东西。Thefirstthingweactuallysharedwiththemwasthis.I'llplaythisuntilyoureyeballscompletelydissolve.Thisis59secondsintothefilm.Thisisaminute59.3:19.Ithinksomethinghappens.Ithinkaheadmayappearinasecond.5:10.5:58.6:20.Weshowedthemthewholecut,andtheywereallcompletely,whatisthis?Andthepointis此资料由网络收集而来,如有侵权请告知上传者立即删除。资料共分享,我们负责传递知识。whenyoulieinahospitalb...