一带一路对新疆农产品跨境电子商务销售现状分析内容摘要：在经济全球化的影响下，农产品通过跨境电子商务的销售日益广泛，尤其在“一带一路”倡议提出后，新疆属于农业大省，农产品出现了供过于求的现象，随着网络技术的普遍以及农业的快速发展，伴随着电子商务销售模式的兴起，农产品的跨境电子商务也成了一种新兴的业态，本文将对在一带一路背景影响下的新疆农产品的跨境电子商务销售状况进行分析。在跟传统贸易进行比较后可以知道，跨境电子商务主要是将网络当做一个关键的载体，能够在一些采取传统营销模式无法取得较好市场效果的区域建立有效的关联，给农产品销售创造了更加有潜力的发展平台，并且也能够及时地给用户以及企业提供供需以及产品信息。并且，借助电子商务平台能够对全球不同区域的边缘以及零散农产品需求信息进行充足的收集，有效地体现“长尾效应”。为了缓解这些问题，我国通过倡议“一带一路”，在传统国际贸易中融合跨境电子商务元素，为农产品跨境销售奠定基础。通过跨境电子商务销售农产品，在很大程度上解决了交易信息不对称的问题，并且掌握国际农产品市场动态需求信息，可以降低库存和营销成本，更有利于交易的达成。关键词：跨境电子商务一带一路新疆农产品AnalysisofXinjiangagriculturalproductsTheBeltandRoadcross-bordere-commercesalessituationAbstract:Undertheinfluenceofeconomicglobalization,agriculturalproductsthroughcross-bordere-commercesalesmorewidely,especiallyinthe"TheBeltandRoad"initiative,Xinjiangisamajoragriculturalprovince,agriculturalproductsappearedthephenomenonwithcommonpileupinexcessofrequirement,agricultureandtherapiddevelopmentofnetworktechnology,withthee-commercesalesmodel.Theriseofcross-bordere-commerceofagriculturalproductshasbecomeanemergingindustry,thispaperwillanalyzethesalesstatusofcross-bordere-commerceintheareaaffectedthewayunderthebackgroundofagriculturalproductsinXinjiang.Comparedwithtraditionaltrade,cross-bordere-commercetakesthenetworkasthecarrier,andcantouchthemarketareaswhichthetraditionalmarketingmodeisdifficulttocover.Itprovidesabroaderspaceforthesaleofagriculturalproducts,andprovidesinformationandsupplyanddemandinformationforenterprisesandusersintime.Inaddition,weneedtocollectthescatteredandmarginaldemandinformationofagriculturalproductsfromallovertheworldthroughe-commerceplatform,andgivefullplaytothe"longtaileffect".Inordertoalleviatetheseproblems,ourcountrythroughtheinitiative"TheBeltandRoad",integrationofcross-bordere-commerceelementsintraditionalinternationaltrade,laythefoundationforcross-bordersalesofagriculturalproducts.Throughcross-bordere-commercesalesofagriculturalproducts,toalargeextent,tosolvetheproblemofasymmetricinformationontransactioninformation,andtograspthedynamicdemandinformationoftheinternationalagriculturalproductsmarket,canreducethecostofinventoryandmarketing,moreconducivetotheachievementofthetransaction.Keywords:Cross-borderE-commerce;TheBeltandRoadInitiative;AgriculturalproductsinXinjiang目录1绪论........................................................................................................................................................11.1研究背景.........................................................................................................................................11.2研究内容.........................................................................................................................................11.2.1研究主题.................................................................................................................................
