论文题目：大学生网络购物过程中的行为研究目录摘要.................................................................................................................................................................11绪论..................................................................................................................................................................31.1选题背景和意义..................................................................................................................................31.2国内外对大学生网购行为的研究现状..............................................................................................32大学生网购行为概述......................................................................................................................................42.1网络购物的概念..................................................................................................................................42.2大学生网购行为的概念......................................................................................................................43大学生网购心理因素分析..............................................................................................................................53.1冲动型购买行为..................................................................................................................................53.2理智型购买行为..................................................................................................................................54经济学角度分析大学生网购行为..................................................................................................................64.1网购行为的可诱导性..........................................................................................................................64.2网购行为的多样性和复杂性..............................................................................................................65改善大学生网购问题的解决对策...................................................................................................................75.1个人层面........................................................................................................................................................75.1.1树立健康的消费观，提高网购自律能力.......................................................................................75.1.2参加理财活动，培养理财能力.......................................................................................................75.1.3团购定价对策...................................................................................................................................85.2家庭层面.......................................................................................................................................................85.2.1合理分配子女生活费，培养正确的消费方式...............................................................................85.2.2学校层面...........................................................................................................................................85.2.3社会层面...........................................................................................................................................9结论.............................................
