江宁大学城外卖O2O市场调研报告摘要：随着互联网经济的发展，一些第三方平台，如外卖O2O业务模式的出现。本文旨在调查高校外卖食品的020市场，研究江宁大学生网上订购的消费行为特征，分析了高校外卖O2O的现状和发展趋势，并提出了改进建议。本文对江宁大学城使用外卖订购软件的消费群体和企业进行了问卷调查和市场调查，分析了高校外卖O2O模式的现状。根据调查数据，得出了高校O2O模型存在的问题，并提出了优化建议。因此，这是高校发展“走出去”O2O模式的新机遇，发现存在的问题，然后优化外卖模式以及平台，有助于外卖市场的健康发展。关键词：外卖；大学生；O2O；江宁大学城；外卖模式ResearchReportontheTakeawayO2OMarketinJiangningUniversityTownAbstract：WiththedevelopmentoftheInterneteconomy,somethird-partyplatforms,suchastake-outO2Obusinessmodels,haveemerged.Thisarticleaimstoinvestigatethe020marketoftake-outfoodincollegesanduniversities,studytheconsumptionbehaviorcharacteristicsofonlineorderingbyjiangninguniversitystudents,analyzethepresentsituationanddevelopmenttrendoftake-outO2Oincollegesanduniversities,andputforwardsuggestionsforimprovement.Inthispaper,aquestionnairesurveyandamarketsurveyofconsumergroupsandenterprisesusingtakeawayorderingsoftwareinJiangningUniversityCityareconducted,andthepresentsituationoftakeawayO2Omodelincollegesanduniversitiesisanalyzed.Basedonthesurveydata,theexistingproblemsoftheO2Omodelincollegesanduniversitiesareobtained,andtheoptimizationsuggestionsareputforward.Therefore,thisisanewopportunityforuniversitiestodevelopthe"goout"O2Omodel.Keywords：Takeaway;CollegeStudents;O2O;JiangningUniversityTown;TakeawayMode目录一、概述.........................................................1二、研究方法.........................................................................................................22.1研究对象...............................................................................................22.2数据收集结果.......................................................................................22.3研究工具...............................................................................................22.4其他........................................................................................................2三、用户反馈.....................................................33.1学生反馈.....................................................................................................33.1.1选择外卖原因.........................................33.1.2当前外卖市场缺陷.....................................33.1.3影响用户选择外卖平台的因素...........................33.1.4消费特点.............................................33.1.5对市场竞争现状看法....................................33.2商户反馈......................................................................................................43.2.1加入外卖平台的原因...................................43.2.2骑手配送速度影响因素.................................4四、江宁大学城餐饮O2O市场分析.................................54.1高校餐饮O2O市场发展史...................................54.2江宁大学城餐饮O2O市场优势...............................54.2.1移动电子商务普及.....................................54.2.2省时省力便捷.........................................54.2.3“烧钱”引流受欢迎...................................64.2.4高校学生消费意识前卫.................................64.3市场缺陷..................................................64.3....
