设计题目九华山景区的形象设计与推广摘要一方水土孕育一方文明，驳杂宏富、各具特性的地域文化不仅是源远流长的华夏文明的重要构成部分，还是中华民族珍贵的财产。地域文化的发展是发展旅游业的基础性条件。在国家政策的支持下，国内旅游发展的态势很迅速，很积极。文化旅游作为近些年的新兴产业呈现上升趋势，宗教旅游是一种充满生命力的文化旅游形式。虽这种活动古已有之，但至今为止还产生着很大的经济效益和深远社会影响九华山是佛教四大名山之一，虽然拥有其独特的文化内涵，但作为佛教四大名山而言，它没有像五台山一样为世人所知，没有像五台山一样建立起自己的景区形象。景区形象缺少统一性，没有体现自身景区特色。景区缺少视觉形象上的连贯性，在视觉形象上传播方式简单。为了解决这些问题，本文通过对九华山景区的特色来进行图形和文字的再设计，从而形成完整又具有特色的九华山景区的形象设计与推广。关键词：地域文化；旅游景区；形象设计；九华山AbstractOnepartyisnotonlyanimportantpartoftheChineseculture,butalsothepreciouswealthoftheChinesenation.Thedevelopmentofregionalcultureisthebasicconditionforthedevelopmentoftourism.Withthesupportofnationalpolicies,thedevelopmentofdomestictourismisveryfastandveryactive.Culturaltourismasanemergingindustryinrecentyearsshowsanupwardtrend.Religioustourismisaformofculturaltourismfullofvitality.Althoughthisactivityhasexistedforalongtime,butstillhaveagreateconomicbenefitsandsocialimpacts.MountJiuhuaisoneofthefourfamousBuddhistmountains,andhasitsuniqueculturalconnotation,butasthefourfamousBuddhistmountains,thereisnoMountWutaifamous.ItdoesnotbuilditsownscenicimagelikeMountWutai.Theimageofthescenicarealacksunityanddoesnotreflectthecharacteristicsofitsownscenicspots.Scenicspotsintheformofvisualpublicityaresingle,andlackofcontinuityinvision.Inordertosolvetheseproblems,thispaperredesignsthegraphicsandcharactersthroughthefeaturesoftheMountJiuhuascenicspot,thusformingtheimagedesignandpromotionoftheMountJiuhuascenicspotwithacompleteandcharacteristic.Keywords：Regionalculture;Touristattractions;Imagedesign;MountainJiuhua目录1前言.............................................................12选题2.1研究目的....................................................12.2研究意义....................................................12.3九华山历史文化背景..........................................22.4国内外旅游景区推广案例分析..................................22.5九华山景区形象设计现状分析..................................33九华山景区视觉形象基础设计...................................63.1标志设计....................................................63.2标准字设计..................................................63.3标志标准色..................................................83.4标志的辅助图形..............................................94九华山景区视觉形象应用设计...................................94.1宣传设计....................................................94.11门票设计...............................................94.12海报设计...............................................94.2导视系统设计...........................................104.21地图..................................................104.22导视牌................................................104.3纪念品设计.................................................104.31徽章、明信片..........................................104.32帆布袋................................................104.33丝巾、抱枕............................................104.34印章....................
